• Responsible for writing and editing short and long-form marketing content for print, web, digital, and social platforms • Delivers compelling, brand-aligned copy that supports business goals and resonates with target audiences • Ensures copy adheres to brand voice, messaging frameworks, and compliance requirements • Collaborates with designers, video editors, strategists, and stakeholders to translate briefs into effective content • Contributes to messaging development and refinement for key campaigns • Uses AI tools to aid in content creation, versioning, proofing, refining, and optimization • Adapts writing style for different audiences and channels • Participates in content reviews and feedback loops with internal stakeholders and compliance teams • Performs other duties as assigned

• Support several high-impact projects that advance the statewide implementation of high-quality instructional materials (HQIM) and supplemental materials that align with revised science standards. • Lead the development of a cohesive, state-approved design framework for the initial release of K–2 supplemental science units, ensuring materials are visually engaging, user-friendly, and optimized for district, educator, and student use. • Apply this design framework to existing Tennessee-adapted units and collaborate on the preparation of nine additional units for a later release. • Provide ongoing support in accessibility compliance and graphic design across a range of related Academics projects, ensuring all deliverables meet state and federal accessibility standards and align with TDOE branding expectations. • Help ensure coherence across materials, timely completion of deliverables, and effective implementation aligned to the statewide work plan under coordination of the division's leadership and project owners.

• Write compelling copy across paid advertising, email, web, landing pages, retail, and promotional campaigns • Develop headlines, hooks, scripts, product messaging, and campaign concepts that drive engagement and conversion • Partner with Creative Strategy, Design, and Growth teams to bring campaigns and creative concepts to life • Support product launches, promotions, and retail initiatives with customer-facing messaging • Refine copy based on performance insights, customer feedback, and creative learnings • Help maintain and evolve the Mars Men brand voice across all channels

• Develop creative concepts for promotional and advertising campaigns. • Write copy for digital and offline campaigns. • Create scripts for commercials, digital content, and brand activations. • Participate in brainstorming sessions and creative development processes. • Ensure consistency of brand voice and positioning. • Collaborate with creative, planning, and account teams.