• Own the end-to-end marketing strategy across Somnia L1 and the products built on top • Shape the marketing operating model so the team is structured around products and outcomes • Set the weekly operating rhythm: targets, reviews, post-mortems • Own the growth numbers • Run the full acquisition stack: organic content engines, paid, KOL programs, season campaigns, referral loops • Build the analytics layer that turns on-chain and community data into prioritization for the team • Own the master Somnia narrative • Define and protect the visual identity, tone of voice, and brand governance across every team and channel • Own retention across the product stack • Set the strategy for Discord, Telegram, X, and ecosystem comms • Own earned media strategy and tier-1 editorial relationships across crypto and mainstream tech • Lead the global events calendar • Partner with the product leads for DreamDEX, Prophecy, and future products as their commercial counterpart • Manage agency relationships, KOL contracts, and external creative partners

Role Description The Customer Marketing Director will lead customer-focused marketing strategies to drive adoption, retention, growth, revenue expansion, and customer lifetime value across Direct Travel's client base. This role combines strategic planning, cross-functional program execution, data-driven segmentation, and hands-on leadership to deliver measurable business outcomes and strengthen client relationships. - Develop and own the customer marketing strategy aligned to corporate goals (adoption, retention, expansion, upsell/cross-sell, NPS). - Build and execute segmented, lifecycle-based marketing programs (onboarding, adoption, renewal, churn reduction, advocacy). - Lead personalized, multi-channel review sourcing campaigns targeted to client segments and buyer personas. - Partner and collaborate with Sales, Account Management, Product, Revenue Operations and Analytics to create coordinated plans and ensure consistent messaging and timing. - Develop and scale customer advocacy and reference programs (testimonials, referrals, case studies, awards). - Define KPIs (retention rate, expansion revenue, churn, engagement metrics) and deliver regular performance reporting to leadership. Qualifications - 5+ years of B2B customer marketing, lifecycle marketing, or customer success enablement experience; 3+ years in a leadership role. - Proven track record driving retention, upsell/cross-sell, product adoption or customer advocacy programs that produced measurable revenue impact. - Strong analytical skills with experience using customer, product and revenue data to inform segmentation and campaign optimization. - Hands-on experience with CRM and marketing automation (Salesforce, Marketo, Monday.com, Smartsheet or similar). - Excellent cross-functional collaboration and stakeholder management skills; ability to translate strategy into scalable programs.

• Ownership of the overall marketing strategy and execution • Support the execution of Huble’s global marketing and demand generation plans • Work closely with Commercial Directors and leadership to operationalise marketing initiatives and campaigns • Coordinate campaign execution across channels including website, events, content, partnerships, email, webinars, paid activity, and social media • Manage campaign timelines, execution standards, and delivery across the marketing team • Track and report on marketing-generated pipeline and sales prospects • Own the operational management of Huble’s website • Manage website updates, positioning, messaging alignment, and ongoing improvements • Oversee the upcoming website rebuild project alongside internal and external stakeholders • Ensure the website supports conversion, demand generation, and commercial positioning objectives • Continuously review and improve website conversion performance and user journeys • Work with the Content & Search Manager to improve organic and AI search visibility • Manage Huble’s presence within the HubSpot ecosystem and partner directory • Coordinate partner campaigns, webinars, content collaborations, and ecosystem engagement initiatives • Lead the operational management and coordination of Huble’s in-person and virtual events • Manage and coordinate Huble’s content and campaign calendar • Manage and support the Multimedia Designer and Content & Search Manager • Ensure alignment between global marketing execution and regional commercial needs • Actively manage and utilise HubSpot CRM, Marketing Hub, and Content Hub as part of day-to-day marketing operations.

• Lead the development and execution of the US consumer marketing strategy for MariTide. • Define the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels. • Provide strategic guidance on media planning, channel investment decisions, and tentpole activations. • Build alignment across commercial, medical, access, analytics, and corporate affairs teams. • Build the consumer marketing function and operating model needed to support launch and long-term growth. • Lead campaign development, validation, production, launch, and optimization. • Translate consumer insights into compelling positioning, messaging, and creative campaigns. • Oversee agency partners across creative, social, media, and production. • Drive creation of a differentiated consumer journey and engagement ecosystem. • Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels. • Build and scale a robust consumer engagement ecosystem. • Develop and execute a best-in-class social media strategy. • Identify and activate key cultural moments and tentpole opportunities. • Champion innovative digital activations and data-driven personalization. • Evaluate emerging platforms and technologies to drive growth and engagement. • Build and lead a best-in-class consumer marketing organization. • Recruit, develop, coach, and retain top marketing talent. • Establish clear priorities, performance expectations, and development plans. • Foster a culture of innovation, accountability, collaboration, and excellence. • Mentor future leaders and build succession plans. • Establish KPIs, measurement frameworks, and performance dashboards. • Optimize campaigns using analytics and consumer insights. • Lead test-and-learn initiatives to improve effectiveness and efficiency. • Manage budgets and ensure effective resource allocation.