• Partner with our Head of AI GTM on the commercial strategy and execution plan for Aimpoint Digital's Anthropic partnership. • Serve as a primary relationship lead between Aimpoint Digital and Anthropic GTM stakeholders. • Partner with Aimpoint Digital practice leaders to define market-ready Claude and agentic AI offerings. • Develop joint value propositions that connect Anthropic capabilities with Aimpoint Digital's strengths. • Drive pipeline creation and progression by coordinating account planning, pursuit strategy, sales plays, and demos. • Build and run the operating cadence for the Anthropic partnership, including internal pipeline reviews and partner touchpoints. • Collaborate with marketing to develop targeted campaigns, events, and workshops. • Help develop reusable intellectual property and implementation playbooks. • Stay current on Anthropic's product roadmap and other key areas.

• Build the Enablement Function: design and operationalize the company's first formal sales enablement program, establishing its strategy, priorities, and infrastructure. • Create scalable onboarding programs across GTM roles: AEs first, then SDRs, Solutions Engineers, and Customer Success. • Develop certification frameworks and role-based competency models. • Build repeatable, AI-supported training systems that scale with company growth, including self-service delivery and the supporting tooling and LMS stack. • Build your own deep construction expertise first: the project lifecycle, the stakeholders who run jobsites, and the metrics that govern their work. • Develop curricula that turn generalist AEs into construction experts: persona guides, per-persona discovery questions, and objection libraries grounded in field reality. • Give reps repeated, realistic practice, including AI role-play against construction personas, and gate certification on demonstrated domain fluency rather than product recall. • Deliver live and asynchronous training, and coach in the flow of work (call and demo reviews, deal debriefs, role-plays). • Use AI to accelerate content production from product releases, recorded calls, and SME interviews. • Build and maintain playbooks across the customer lifecycle: discovery frameworks, qualification, account planning, and deal inspection.

• Own the voice of the customer by immersing yourself in the prediction markets ecosystem. • Develop growth strategies and tactics for ongoing news and big events. • Lead go-to-market strategy for product and feature launches. • Measure and report on the performance of product marketing initiatives. • Think big about the future of prediction markets.

Role Description The Senior Product Marketing Manager plays a critical role in driving the success of EPS Learning's literacy solutions and supporting the company's overall growth strategy. This role is responsible for: - Product positioning, messaging, go-to-market planning, sales enablement, customer communications, and launch execution across the EPS Learning portfolio. - Working closely with Product, Sales, Customer Success, and Marketing to ensure products are effectively brought to market and supported throughout the customer lifecycle. - Translating product strategy into clear customer value and enabling internal teams with the messaging, tools, and resources needed to drive adoption and growth. This position requires a combination of strategic thinking, cross-functional leadership, and hands-on execution. The ideal candidate is comfortable: - Leading initiatives and facilitating alignment among stakeholders. - Influencing decisions without direct authority. - Managing multiple priorities in a fast-paced environment. This role regularly partners with senior leaders across the organization and plays a key role in supporting major business initiatives, product launches, portfolio transitions, and pricing programs. Qualifications - Bachelor's degree in Marketing, Business, Education, Communications, or a related field. MBA or advanced degree preferred but not required. - 8-10 years of experience in product marketing, product management, or marketing strategy. - Experience leading cross-functional initiatives and bringing products, programs, or services to market. - Strong communication, presentation, facilitation, and writing skills. - Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority. - Experience developing positioning, messaging, sales enablement resources, and go-to-market plans. - Strong analytical and problem-solving skills with the ability to leverage data to inform decisions. - Ability to balance strategic thinking with hands-on execution and project leadership. - Experience in K-12 education, educational publishing, or education technology. Prior literacy education background a plus! Requirements - Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas. - Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications. - Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation. - Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs. - Develop launch plans, communication strategies, enablement resources, and supporting materials. - Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams. - Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs. - Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement. - Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources. - Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews. - Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets. Benefits - Competitive compensation package based on various factors including qualifications, skills, competencies, location, and experience. - Annual bonus or commission. - 401(k) retirement plan with employer match. - Medical, dental, and vision insurance. - Generous PTO, sick and paid holidays. - Employer paid life and short & long term disability insurance. - Laptop for your home office and a flexible remote-first work culture. Compensation Range The base pay range for this position is $90,000 - $120,000 per year. The actual base pay and commission offered is determined by several variables, such as the candidate's qualifications, experience, skills, education, location, and market conditions.