Role Description We are looking for an entrepreneurial and performance-driven professional to take ownership of the growth of an established Direct-to-Consumer (DTC) e-commerce business in the Czech Republic. This is a unique opportunity for someone who enjoys working beyond paid advertising. While performance marketing will be a key part of the role, you will also be responsible for driving overall e-commerce growth, optimizing the customer journey, managing Shopify operations, and helping scale a subscription-based business model. You will work remotely while collaborating with local specialists and support teams in the Czech market across customer service, logistics, creative production, and other operational areas. Key Responsibilities - Performance Marketing - Plan, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant channels. - Manage media budgets and maximize ROAS, MER, customer acquisition, and profitability. - Analyze campaign performance and identify growth opportunities. - Coordinate with creative teams to develop high-performing ad concepts and creatives. - Implement testing frameworks for audiences, offers, landing pages, and creatives. - E-commerce Growth & Shopify Management - Manage and optimize the Shopify store to improve conversion rates and customer experience. - Monitor key e-commerce KPIs and identify opportunities to increase revenue and profitability. - Coordinate website improvements, promotions, merchandising, and product launches. - Work closely with developers, designers, and local partners when needed. - Ensure accurate tracking, reporting, and attribution across all channels. - Subscription Business Growth - Develop initiatives to increase subscription acquisition, retention, and customer lifetime value. - Optimize subscription offers, upsells, cross-sells, and retention flows. - Analyze subscription metrics and identify opportunities for sustainable growth. - Collaborate with CRM and retention initiatives to improve recurring revenue performance. - Business & Market Development - Take ownership of the overall growth strategy for the Czech market. - Monitor market trends, competitors, and customer insights. - Identify opportunities to improve acquisition, retention, and operational performance. - Coordinate with local teams and external partners to execute growth initiatives. - Drive a culture of testing, learning, and continuous improvement. Qualifications - 4+ years of experience managing paid media for DTC e-commerce brands. - Proven track record of scaling profitable e-commerce businesses. - Strong hands-on experience with Meta Ads and Google Ads. - Experience managing Shopify stores. - Understanding of subscription-based e-commerce models. - Strong analytical skills and data-driven decision making. - Experience working with CRO, retention, and customer lifecycle strategies. - Ability to work independently and take ownership of results. - Excellent project management and communication skills. - Professional English proficiency. - Experience in the Czech market is a strong plus.

• Create engaging social media content for all three brands. • Develop slide posts, graphics, and visual storytelling content. • Write captions, social media posts, blog articles, and website content. • Identify and capture moments, projects, and stories that can be shared online. • Support the day-to-day management of social media platforms. • Schedule and publish content across relevant channels. • Monitor engagement and respond to comments and messages professionally. • Help grow online communities and increase audience engagement. • Help maintain a consistent brand presence across all platforms. • Contribute creative ideas for campaigns, launches, and brand awareness initiatives. • Support the development of marketing materials and promotional content.

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. Responsibilities: - Build and manage paid social campaigns in alignment with media plans - Act as the primary contact and media expert for clients representing your assigned accounts - Make swift optimizations to ensure optimal pacing and performance - Provide clients with actionable insights and recommendations based on campaign goals and best practices - Leverage Zeta’s Data Cloud to identify and target additional audiences for scale Requirements: - 2+ year of hands-on experience with Meta Ads Manager - Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required - Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management - Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance. - Strong quantitative skills with meticulous attention to detail - BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates) BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity and Stock Purchase Plan - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-REMOTE

• Independently scale our Meta campaigns with a clear focus on profitable new-customer acquisition • Passionately analyze the entire funnel from the first ad click to checkout and identify concrete optimization levers • Develop and optimize scalable direct-response funnels with a strong focus on long-form formats such as VSLs • Strategically evolve our creative strategy beyond static ads and UGC • Collaborate closely with direct-response copy, creative strategy, and CRO • Build and refine a structured creative-testing framework