Role Description We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms. This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth. If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you. Responsibilities - Strategy & Planning - Develop and execute paid advertising strategies aligned with business goals - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels - Conduct audience research, keyword analysis, and targeting strategy - Forecast budgets and expected performance with marketing leadership - Campaign Management & Optimization - Create, test, and optimize ad creatives, copy, and landing pages - Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS - Run structured A/B tests to improve performance - Use automation features such as Performance Max and Dynamic Search Ads - Continuously improve conversion rates and campaign efficiency - Collaboration & Coordination - Work with content, design, and analytics teams to ensure campaign alignment - Align paid media efforts with overall marketing and brand strategy - Stay updated on platform features and coordinate with platform representatives - Analytics & Reporting - Track and analyze campaign performance across platforms - Prepare weekly and monthly performance reports - Identify trends and provide actionable insights and recommendations - Refine targeting, creative, and budget allocation based on data Qualifications - Proven experience managing paid ad campaigns (Google Ads and Meta required) - Strong understanding of PPC metrics, attribution models, and conversion tracking - Hands-on experience with: - Google Analytics - Google Tag Manager - Strong analytical skills with the ability to make data-driven decisions - Excellent communication, organization, and project management skills - Comfortable working remote during U.S. business hours Nice to Have - Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads) - Familiarity with automation tools, scripts, and dynamic campaigns - Experience with landing page optimization and funnel strategy - Experience managing ad budgets of varying sizes - Knowledge of remarketing and multi-touch attribution Tools & Tech - Google Ads - Meta Ads (Facebook/Instagram) - LinkedIn Ads - Google Analytics - Google Tag Manager - Paid media and reporting tools Benefits - Own and scale paid acquisition campaigns across multiple platforms - Direct impact on revenue, leads, and ROI growth - Work in a data-driven, performance-focused environment - Opportunity to test, experiment, and optimize at scale - Fully remote role with strong ownership and autonomy What Success Looks Like - Improved ROAS, CPA, and campaign efficiency - Consistent growth in leads and conversions - Effective use of ad budgets - Strong reporting and actionable insights - Continuous optimization and performance improvements Apply Now If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you. Apply now and drive measurable growth through paid marketing.

• Growth Marketing & Demand Generation: You plan, manage and optimize digital marketing campaigns that measurably generate new leads, create demand and strengthen our pipeline. • Campaign Optimization & Conversion Improvement: You analyze campaigns, target audiences and results, run A/B tests and derive concrete measures. • Brand Building & Digital Visibility: You further develop our digital brand presence and sharpen our positioning. • Lead Nurturing & Sales Alignment: You develop webinars and digital events and work closely with our sales team. • Marketing Operations & HubSpot Processes: You are responsible for advancing our marketing automation and CRM processes in HubSpot. • Website, Analytics & Reporting: You optimize website performance and user journeys and build a KPI and reporting framework. • Marketing Planning & Coordination: You manage marketing planning including budgets and work closely with our management, sales and other stakeholders.

• Execute and optimize paid media campaigns across Google and Meta. • Support third-party delivery platforms and manage campaign quality assurance, tracking, and budget pacing. • Handle weekly performance reporting, basic local SEO, and pricing and competitor analysis. • Construct and update daily paid media campaigns across approved acquisition channels. • Set up specific ad groups, targeting keywords, custom audience criteria, tactical placements, conversion goals, strict UTM parameters, and trackable vanity links using approved campaign briefs. • Review channel performance daily and weekly to maintain optimal spend pacing. • Audit core performance trends including CPA, ROAS, CTR, CVR, CPC, CPM, revenue, and absolute conversion variations. • Recommend bid shifts, targeting modifications, or asset refreshes while organizing A/B testing frameworks for ad copies. • Maintain standardized campaign naming conventions, launch-ready QA checklists, change logs, and generate weekly performance insights for the Head of Marketing. • Configure and track approved marketplace promotions, local sponsored listings, and localized ad campaigns across third-party networks.

Role Description We are looking for a TMP Planner who enjoys working with plans, processes, and problem-solving. In this role, you will be responsible for preparing and coordinating Temporary Traffic Management Plans (TMPs) that support project delivery and safety requirements. This is a fully remote opportunity offering long-term stability, a collaborative team environment, and the chance to work on a variety of infrastructure projects. Key Responsibilities - Prepare Temporary Traffic Management Plans (TMPs) based on project requirements and site information. - Review project details and develop practical traffic management solutions. - Submit plans and required documents through approval and compliance systems. - Coordinate with clients, project teams, and stakeholders to gather information and provide updates. - Monitor approvals, revisions, and deadlines to ensure projects stay on schedule. - Maintain accurate records, documentation, and version control of plans. - Ensure all plans meet safety, quality, and compliance requirements. - Support continuous improvement by identifying ways to improve planning processes and workflows. Qualifications - Previous experience in traffic management, construction, infrastructure, planning, engineering support, drafting, or a related field. - Strong attention to detail and ability to work accurately. - Excellent written and verbal English communication skills. - Strong organizational and time management skills. - Ability to manage multiple tasks and deadlines. - Comfortable working independently in a remote environment. - Proficient in Microsoft Office and Google Workspace. Requirements - Must have a reliable computer and stable internet connection. - Must be available to work during New Zealand business hours. Nice to Have - Experience preparing Temporary Traffic Management Plans (TMPs). - Familiarity with permit applications, compliance documentation, or approval processes. - Experience using planning, drafting, CAD, or project management software. - Exposure to construction, transport, utilities, or infrastructure projects. Benefits - 100% Remote work under Independent Contractor Agreement. - Long-term stability. - Collaborative team environment.