• Develop and implement innovative marketing strategies for our community stop smoking service across Hampshire. • Manage social media channels and website content to increase engagement. • Collaborate with key stakeholders to ensure objectives are met. • Monitor and report on marketing campaign effectiveness. • Create engaging content for various platforms including blogs and social media.

• Own US CRM content end-to-end: You will write, produce, and ship localized email, push, and in-app content across the full customer journey (transactional, lifecycle, and promotional). You will work hand-in-hand with the global CRM team so every US-bound message feels native, culturally on point, and sent at the right moment. You will lean on AI tools to scale production without losing sharpness or brand voice. • Ship the full asset, not just the copy: You will design and adapt email visuals to match the content you create. This is not a copy-only role; you own the email end-to-end, from message to template. • Drive segmentation and targeting for US users: You will define behavioral and transactional segmentation strategies so the right users hear from us at the right time. You will partner with the central Content Factory and Ops teams to test, iterate, and improve performance. • Localize the US campaign calendar and merchandising: You will work with the Campaign & Merchandising team to adapt our campaign roadmap to the US retail calendar (Memorial Day, Back to School, Black Friday, and other key moments). You will tailor product highlights and merchandising logic to US shopping habits, so what we show feels native, not translated. • Be the voice of the US consumer inside Joko: You will bring sharp, opinionated insight on American shopping behavior and cultural nuance back to the Marketing team, informing not just your own work, but how the whole team thinks about the market as we scale internationally.

Role Description Our client is hiring a process-driven Marketing Coordinator to strengthen marketing infrastructure and execution. This is an execution-heavy role. You will manage data integrity, build and audit prospect lists, support campaign infrastructure, and ensure marketing systems run clean and efficiently. You’ll work directly with the VP of Marketing. The goal is simple: tighter systems, better visibility, smoother execution. Key Responsibilities - Maintain CRM hygiene and ensure data accuracy in Salesforce - Manage marketing database structure and segmentation readiness - Build and audit prospect lists using ZoomInfo or similar tools - Execute compliant mass email campaigns - Create and maintain competitor tracking databases - Conduct website audits and support SEO-driven content updates - Build campaign tracking frameworks and reporting visibility - Document marketing processes and standardize workflows - Support light content execution (email drafts, publishing support, templates in Canva) Qualifications - Hands-on Salesforce experience (data management, segmentation, reporting) - Experience with Pardot, Account Engagement, HubSpot, or similar automation tools - Experience using ZoomInfo or comparable prospecting databases - Strong proficiency in Google Sheets or Excel - Experience maintaining CRM hygiene and marketing databases - Ability to follow and document standardized processes Nice to Haves - Experience supporting US-based companies - Basic SEO knowledge - Website CMS experience - Experience drafting marketing emails or supporting content publishing - Canva or light creative execution exposure 30-60-90 Day Success Plan - 30 Days: You understand the infrastructure, have improved data cleanliness, and can execute routine marketing tasks with minimal oversight. - 60 Days: You’re not just maintaining systems — you’re improving them and beginning to own day-to-day execution. - 90 Days: Marketing operations feel organized, predictable, and efficient. You anticipate needs, own execution, and actively contribute to improving how the team operates. 6-Month Vision Six months in, you’ve become the operational backbone of marketing — our systems are clean, campaigns run smoothly, and leadership has clear visibility into performance without needing to ask. Beyond maintaining strong infrastructure, you’ve begun taking ownership of day-to-day content execution — drafting emails, supporting article publishing, and helping move ideas from concept to launch — while proactively improving workflows and making the entire team more efficient. Interview Process - Application + Screening Questions: Focused on Salesforce depth, list-building process, and CST availability. - Pavago Recruiter Interview: Technical validation of CRM, segmentation, and reporting experience. - Client Interview – VP of Marketing: Execution deep-dive and workflow discussion. - Final Conversation + Offer

• You support the technical maintenance and further development of our websites (e.g., WordPress, CMS adjustments, plugin integration) • You analyze the performance of our websites and social media channels using SEO and tracking data • You conduct systematic keyword and competitor analyses and derive optimization recommendations • You implement tracking and analytics tools (e.g., Google Analytics, Google Tag Manager, Meta Business Suite) and analyze their data • You assist in automating marketing processes (e.g., email marketing, campaign tracking) • You ensure the technical quality of content — from loading speed and usability to accessibility • You design reports and dashboards that provide insights into reach, conversions, and audiences