• Independent planning, setup, monitoring, and optimization of advertising campaigns on Meta • Funnel analyses across the entire customer journey: identify conversion barriers and eliminate them strategically • Establish and manage a structured creative-testing process: launch new variants weekly, analyze results, and provide briefs • Data-driven collaboration with the creative, content, and e-commerce teams to develop high-performing ad creatives • Monitor central KPIs (ROAS, NC-CAC, Hook Rate) and independently derive optimization measures

Role Description We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms. This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth. If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you. Responsibilities - Strategy & Planning - Develop and execute paid advertising strategies aligned with business goals - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels - Conduct audience research, keyword analysis, and targeting strategy - Forecast budgets and expected performance with marketing leadership - Campaign Management & Optimization - Create, test, and optimize ad creatives, copy, and landing pages - Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS - Run structured A/B tests to improve performance - Use automation features such as Performance Max and Dynamic Search Ads - Continuously improve conversion rates and campaign efficiency - Collaboration & Coordination - Work with content, design, and analytics teams to ensure campaign alignment - Align paid media efforts with overall marketing and brand strategy - Stay updated on platform features and coordinate with platform representatives - Analytics & Reporting - Track and analyze campaign performance across platforms - Prepare weekly and monthly performance reports - Identify trends and provide actionable insights and recommendations - Refine targeting, creative, and budget allocation based on data Qualifications - Proven experience managing paid ad campaigns (Google Ads and Meta required) - Strong understanding of PPC metrics, attribution models, and conversion tracking - Hands-on experience with: - Google Analytics - Google Tag Manager - Strong analytical skills with the ability to make data-driven decisions - Excellent communication, organization, and project management skills - Comfortable working remote during U.S. business hours Nice to Have - Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads) - Familiarity with automation tools, scripts, and dynamic campaigns - Experience with landing page optimization and funnel strategy - Experience managing ad budgets of varying sizes - Knowledge of remarketing and multi-touch attribution Tools & Tech - Google Ads - Meta Ads (Facebook/Instagram) - LinkedIn Ads - Google Analytics - Google Tag Manager - Paid media and reporting tools Benefits - Own and scale paid acquisition campaigns across multiple platforms - Direct impact on revenue, leads, and ROI growth - Work in a data-driven, performance-focused environment - Opportunity to test, experiment, and optimize at scale - Fully remote role with strong ownership and autonomy What Success Looks Like - Improved ROAS, CPA, and campaign efficiency - Consistent growth in leads and conversions - Effective use of ad budgets - Strong reporting and actionable insights - Continuous optimization and performance improvements Apply Now If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you. Apply now and drive measurable growth through paid marketing.

• Growth Marketing & Demand Generation: You plan, manage and optimize digital marketing campaigns that measurably generate new leads, create demand and strengthen our pipeline. • Campaign Optimization & Conversion Improvement: You analyze campaigns, target audiences and results, run A/B tests and derive concrete measures. • Brand Building & Digital Visibility: You further develop our digital brand presence and sharpen our positioning. • Lead Nurturing & Sales Alignment: You develop webinars and digital events and work closely with our sales team. • Marketing Operations & HubSpot Processes: You are responsible for advancing our marketing automation and CRM processes in HubSpot. • Website, Analytics & Reporting: You optimize website performance and user journeys and build a KPI and reporting framework. • Marketing Planning & Coordination: You manage marketing planning including budgets and work closely with our management, sales and other stakeholders.

• Execute and optimize paid media campaigns across Google and Meta. • Support third-party delivery platforms and manage campaign quality assurance, tracking, and budget pacing. • Handle weekly performance reporting, basic local SEO, and pricing and competitor analysis. • Construct and update daily paid media campaigns across approved acquisition channels. • Set up specific ad groups, targeting keywords, custom audience criteria, tactical placements, conversion goals, strict UTM parameters, and trackable vanity links using approved campaign briefs. • Review channel performance daily and weekly to maintain optimal spend pacing. • Audit core performance trends including CPA, ROAS, CTR, CVR, CPC, CPM, revenue, and absolute conversion variations. • Recommend bid shifts, targeting modifications, or asset refreshes while organizing A/B testing frameworks for ad copies. • Maintain standardized campaign naming conventions, launch-ready QA checklists, change logs, and generate weekly performance insights for the Head of Marketing. • Configure and track approved marketplace promotions, local sponsored listings, and localized ad campaigns across third-party networks.