Mission Lane logo
Mission Lane

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Senior Manager, Marketing Operations

Marketing OperationsMarketing OperationsFull TimeRemoteLeadTeam 501-1,000Since 2018H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

8 days ago

Salary

$142K - $185K / year

Seniority

Lead

No structured requirement data.

Job Description

Senior Manager, Marketing Operations

Mission Lane

Role Description We're looking for a Senior Manager, Marketing Operations to own the systems, processes, and team behind our direct marketing function, reporting to the Chief Marketing Officer. The impact you’ll make: - Ensure personalized credit card offers are delivered precisely, every time. - Document and run business processes, earning trust from teams. - Tag, name, and make assets findable and reusable. - Move campaign cycle times in the right direction. - Provide leadership with visibility to plan and prioritize. - Clarify what good looks like for the team, upstream and downstream. In this role, you'll own: - Business process design and governance across the full direct marketing lifecycle. - A small, specialized team and relationships with external vendors and internal stakeholders. - Digital asset management: establishing and enforcing naming conventions and tagging taxonomy. - QA and audit controls for regulatory scrutiny, including UDAAP review readiness. - Operational reporting for leadership visibility into campaign status and throughput. - Identification of automation opportunities and partnership with internal teams. - Long-term build as the function expands from direct mail into digital. You'll thrive in this role if: - You've implemented a documented, working system in organizations. - You think in handoffs and design for consistency across every step. - You understand regulatory risks and have built audit controls proactively. - You spot automation opportunities and know the process must be solid first. - You've driven change management while respecting previous processes. Qualifications - 7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment. - Experience designing and implementing business processes across complex workflows. - Direct mail execution experience with the ability to extend disciplines into digital channels. - Experience managing direct reports and vendor relationships. - Hands-on experience with digital asset management. - Ability to identify process automation opportunities and partner cross-functionally. - QA and audit mindset with documented controls. Preferred Qualifications - Background in financial services direct marketing with knowledge of UDAAP and regulatory workflows. - Experience across multiple direct marketing channels. - Experience working alongside creative or data BA resources in a production environment. Compensation - Annual full-time starting base salary range: $142,000 to $185,000. - Eligible for additional compensation through annual incentive and equity programs. - Pay based on work experience, education, certification(s), training, skills, and competencies. - Comprehensive benefits plan including paid time off, 401(k) match, wellness stipend, health/dental/vision insurance, and more.

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