Lead, Upstream and Patient Marketing
Location
United States
Posted
10 days ago
Salary
$161.9K - $243.5K / year
Seniority
Lead
No structured requirement data.
Job Description
Lead, Upstream and Patient Marketing
Astellas Pharma
Role Description The Lead, Patient & Upstream Marketing is responsible for leading the strategy, development, and execution of patient-centric and upstream marketing initiatives to drive diagnosis, treatment initiation, and persistence for IZERVAY. - Provides strategic leadership and oversight of Direct-to-Consumer (DTC) marketing, patient engagement programs, and upstream healthcare provider (HCP) marketing. - Ensures patient activation and upstream demand generation efforts are integrated with broader brand strategy and commercial priorities. - Manages a team of three direct reports (2 Patient Marketers and 1 Upstream Marketer). - Accountable for delivering a high-impact, insight-driven, and compliant marketing approach that drives measurable business outcomes. Qualifications - Bachelor’s degree required; advanced degree (MBA preferred). - 10+ years of pharmaceutical/biotech experience with strong US brand marketing experience. - Proven experience in DTC marketing and campaign execution, including media planning and optimization. - Experience leading patient-centric initiatives (adherence, education, support programs). - Experience in HCP marketing, including non-personal promotion and/or congress engagement. - Demonstrated ability to lead teams and manage multiple priorities in a complex environment. - Strong analytical, strategic thinking, and communication skills. - Ability to work effectively across cross-functional teams and influence without authority. Requirements - Experience in ophthalmology, retina, or specialty markets. - Experience managing large marketing budgets and agency partners. - Experience in upstream/referral network development strategies. - Prior experience in launch or high-growth brand environments. Benefits - Medical, Dental and Vision Insurance. - Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down. - 401(k) match and annual company contribution. - Company paid life insurance. - Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions. - Long Term Incentive Plan for eligible positions. - Company fleet vehicle for eligible positions. - Referral bonus program.
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