• Provide strategic, operational, and administrative support to the Chief Marketing Officer. • Manage the CMO’s calendar, global travel, and communications. • Build trusted relationships with internal partners and stakeholders. • Handle highly confidential information with discretion. • Prepare, review, and manage correspondence, presentations, and reports. • Coordinate candidate interviews and onboarding logistics for executive hires. • Partner with internal events team to support global events execution. • Anticipate shifting priorities and proactively orchestrate workback plans for key business activities.

• Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Financial Services (FS) sector. • This leader will have the opportunity to develop and set the direction for financial services marketing programs aligned to the corporate and consulting practice’s strategic goals and revenue plans. • Reporting to the CMO and working closely with key stakeholders and executives across the FS sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities for the FS sector. • To perform your role, you will collaborate with internal teams, colleagues and agency partners to develop, coordinate, execute and track go-to-market initiatives which target key audiences, address industry issues and themes, promote Guidehouse services and expertise, and leverage data-based metrics to deliver impact to the pipeline. • You will be expected to utilize the tools, systems and processes as outlined by the Marketing Department to perform your role, including the use of AI agents and platforms to improve the quality of your work and speed to market. • With a deep understanding of the FS sector, you must have proven expertise leading marketing campaigns in commercial finance, banking and capital markets, fintech, financial crimes and risk, and be knowledgeable in the public sector agencies and which reflect the importance of public/private partnerships in a global economy. • You must be driven by a desire to drive growth and deliver impactful work through creative problem-solving with a strong business acumen, excellent executive communications skills and professionalism that reflects the values of Guidehouse and the Marketing Department. • In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, and campaign performance tracking and reporting. • You must thrive in a fast-paced business environment with a growth-focused culture while collaborating with FS segment and sales enablement leaders to drive measurable impact through integrated marketing programs across both the commercial and public sectors.

• Develop and execute growth marketing strategy across digital ads, SEM, and email campaigns • Create a demand- and lead-generation engine using account-based marketing • Collaborate with internal teams for strategy and product launches • Partner with Customer Success, Sales, and Operations to support pipeline goals • Measure and report campaign effectiveness to optimize results • Work with content specialist to reinforce SEO strategies • Implement social media and PR strategy to position executives as thought leaders • Track and communicate key marketing KPIs weekly and monthly

• The Marketing Director is the strategic leader reporting into the CRO and orchestrating Finite State’s cybersecurity GTM engine: setting pipeline strategy, owning the integrated GTM calendar, leading demand generation and ABM programs, and driving core initiatives. • This role partners closely with Sales, RevOps, Product, Engineering, and Services to unify pipeline creation across three coordinated motions: Demand Gen, ABM, and Product-Led Pipeline Growth (PLPG). • Own and evolve Finite State’s security narrative and positioning for technical buyers (CISO, AppSec, Product Security, Security Engineering) and business stakeholders. • Drive performance against outcomes including pipeline, SAL volume, demo requests, and CAC efficiency. • Lead Demand Gen programs spanning events, webinars, website conversion, paid search/social, competitive displacement, and outbound alignment. • Equip Sales to win technical evaluations with battlecards, competitive talk tracks, objection handling, proof points, and “why us” narratives tailored to security stakeholders. • Lead website optimization as the central conversion point for events, outbound, ABM, and campaigns (demo flows, landing pages, personalization, chat, product tours).