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Finite State is a computer and network security company that is on a mission “to protect the devices that power our modern lives.” The company strives to foster an empathetic,
Marketing Director
Location
United States
Posted
115 days ago
Salary
$169K - $240K / year
Seniority
Lead
Job Description
Marketing Director
Finite State
• The Marketing Director is the strategic leader reporting into the CRO and orchestrating Finite State’s cybersecurity GTM engine: setting pipeline strategy, owning the integrated GTM calendar, leading demand generation and ABM programs, and driving core initiatives. • This role partners closely with Sales, RevOps, Product, Engineering, and Services to unify pipeline creation across three coordinated motions: Demand Gen, ABM, and Product-Led Pipeline Growth (PLPG). • Own and evolve Finite State’s security narrative and positioning for technical buyers (CISO, AppSec, Product Security, Security Engineering) and business stakeholders. • Drive performance against outcomes including pipeline, SAL volume, demo requests, and CAC efficiency. • Lead Demand Gen programs spanning events, webinars, website conversion, paid search/social, competitive displacement, and outbound alignment. • Equip Sales to win technical evaluations with battlecards, competitive talk tracks, objection handling, proof points, and “why us” narratives tailored to security stakeholders. • Lead website optimization as the central conversion point for events, outbound, ABM, and campaigns (demo flows, landing pages, personalization, chat, product tours).
Job Requirements
- 7–10+ years in B2B SaaS marketing; experience marketing cybersecurity or highly technical products strongly preferred
- Proven ownership of demand gen and ABM with measurable pipeline impact
- Track record building GTM programs across campaigns, events/webinars, and digital conversion
- Strong marketing operations mindset: planning, reporting, attribution, and funnel optimization
- Excellent writing, messaging, and stakeholder management skills
- Fluency and experience leveraging AI tools and strategies in marketing campaigns and operations.
Benefits
- equity
- benefits
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