• Develop and execute growth marketing strategy across digital ads, SEM, and email campaigns • Create a demand- and lead-generation engine using account-based marketing • Collaborate with internal teams for strategy and product launches • Partner with Customer Success, Sales, and Operations to support pipeline goals • Measure and report campaign effectiveness to optimize results • Work with content specialist to reinforce SEO strategies • Implement social media and PR strategy to position executives as thought leaders • Track and communicate key marketing KPIs weekly and monthly

• The Marketing Director is the strategic leader reporting into the CRO and orchestrating Finite State’s cybersecurity GTM engine: setting pipeline strategy, owning the integrated GTM calendar, leading demand generation and ABM programs, and driving core initiatives. • This role partners closely with Sales, RevOps, Product, Engineering, and Services to unify pipeline creation across three coordinated motions: Demand Gen, ABM, and Product-Led Pipeline Growth (PLPG). • Own and evolve Finite State’s security narrative and positioning for technical buyers (CISO, AppSec, Product Security, Security Engineering) and business stakeholders. • Drive performance against outcomes including pipeline, SAL volume, demo requests, and CAC efficiency. • Lead Demand Gen programs spanning events, webinars, website conversion, paid search/social, competitive displacement, and outbound alignment. • Equip Sales to win technical evaluations with battlecards, competitive talk tracks, objection handling, proof points, and “why us” narratives tailored to security stakeholders. • Lead website optimization as the central conversion point for events, outbound, ABM, and campaigns (demo flows, landing pages, personalization, chat, product tours).

Lucas Learning, a small, focused division within the George Lucas Educational Foundation, is dedicated to developing production-quality, first-of-its-kind learning simulations that advance project-based learning in K–12 classrooms. The work is intentionally ambitious – designing state-of-the-art interactive learning experiences at the intersection of game design, emerging technology, and learning science to demonstrate what is possible when learning is more engaging, rigorous, student-centered, and relevant. These simulations are designed to accelerate innovation, support educator practice, and show what high-quality project-based learning can look, sound, and feel like. Lucas Learning does not operate as a direct distribution business; instead, its work is intended to influence the field and support future partnerships through credible, well-designed, interactive learning experiences. The Chief Product Officer (CPO) provides strategic, creative, and product leadership for Lucas Learning. The CPO oversees the prototyping of new simulations and ensures that promising concepts are strengthened into production-quality vertical slices – robust, well-documented exemplar experiences that demonstrate end-to-end quality and can support partnership exploration. This role combines general management responsibilities with hands-on product and creative leadership. The CPO translates founder and executive vision into concrete product concepts, roadmaps, and prototypes, working directly with a cross-functional internal team and external partners to build, test, refine, and strengthen engaging project-based learning simulations that can be shared through future partnerships and serve as influential exemplars for the field. Role and Responsibilities Leadership Alignment, Strategy & Roadmap (25%) - Set and communicate the direction for Lucas Learning’s exemplar portfolio in close partnership with the executive committee and senior leadership. - Translate leadership vision into clear priorities, success measures, and roadmaps that guide day-to-day decisions and long-term planning. - Develop clear narratives and materials, such as concept briefs, demo walkthroughs, learning rationale, and evidence of impact, to support partnership exploration. Interactive Learning Design Leadership (25%) - Lead hands-on product and creative direction across game design, UX, narrative, learning design, and art direction. - Ensure simulations are engaging and grounded in sound learning principles. - Design experiences that build transferable skills such as inquiry, problem-solving, collaboration, and communication. - Maintain a high bar for quality and relevance for K–12 students and educators, starting with middle school. AI & Technology Leadership (15%) - Shape a sustainable technical approach for exemplar-quality work and long-term maintainability. - Innovate with AI in both development workflows and experience design using hands-on expertise. - Establish clear guardrails for responsible AI use in K–12 learning contexts. Build, Test & Deliver Exemplars (20%) - Lead cross-functional execution from early prototypes to production-quality vertical slices that are robust, well-documented, and ready to share externally. - Plan milestones and delivery rhythms. - Oversee playtesting and structured feedback with teachers and students to ensure the experience works in real classroom conditions. - Define readiness criteria for sharing work externally and exploring partnerships. Team Leadership & Stewardship (10%) - Lead and develop a high-performing team of approximately 3–4 direct reports, such as a technology lead, learning design lead, and art director. - Establish clear decision-making practices and ways of working. - Manage external vendors and specialist partners as needed. - Oversee an annual budget of approximately $4 million with transparency and accountability. Other Responsibilities (5%) - Prepare for and participate in board meetings, executive reviews, and special projects as needed.

• The Head of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. • This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. • A leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. • This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved. • The Head of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion.