• Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Financial Services (FS) sector. • This leader will have the opportunity to develop and set the direction for financial services marketing programs aligned to the corporate and consulting practice’s strategic goals and revenue plans. • Reporting to the CMO and working closely with key stakeholders and executives across the FS sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities for the FS sector. • To perform your role, you will collaborate with internal teams, colleagues and agency partners to develop, coordinate, execute and track go-to-market initiatives which target key audiences, address industry issues and themes, promote Guidehouse services and expertise, and leverage data-based metrics to deliver impact to the pipeline. • You will be expected to utilize the tools, systems and processes as outlined by the Marketing Department to perform your role, including the use of AI agents and platforms to improve the quality of your work and speed to market. • With a deep understanding of the FS sector, you must have proven expertise leading marketing campaigns in commercial finance, banking and capital markets, fintech, financial crimes and risk, and be knowledgeable in the public sector agencies and which reflect the importance of public/private partnerships in a global economy. • You must be driven by a desire to drive growth and deliver impactful work through creative problem-solving with a strong business acumen, excellent executive communications skills and professionalism that reflects the values of Guidehouse and the Marketing Department. • In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, and campaign performance tracking and reporting. • You must thrive in a fast-paced business environment with a growth-focused culture while collaborating with FS segment and sales enablement leaders to drive measurable impact through integrated marketing programs across both the commercial and public sectors.

• Develop and execute growth marketing strategy across digital ads, SEM, and email campaigns • Create a demand- and lead-generation engine using account-based marketing • Collaborate with internal teams for strategy and product launches • Partner with Customer Success, Sales, and Operations to support pipeline goals • Measure and report campaign effectiveness to optimize results • Work with content specialist to reinforce SEO strategies • Implement social media and PR strategy to position executives as thought leaders • Track and communicate key marketing KPIs weekly and monthly

• The Marketing Director is the strategic leader reporting into the CRO and orchestrating Finite State’s cybersecurity GTM engine: setting pipeline strategy, owning the integrated GTM calendar, leading demand generation and ABM programs, and driving core initiatives. • This role partners closely with Sales, RevOps, Product, Engineering, and Services to unify pipeline creation across three coordinated motions: Demand Gen, ABM, and Product-Led Pipeline Growth (PLPG). • Own and evolve Finite State’s security narrative and positioning for technical buyers (CISO, AppSec, Product Security, Security Engineering) and business stakeholders. • Drive performance against outcomes including pipeline, SAL volume, demo requests, and CAC efficiency. • Lead Demand Gen programs spanning events, webinars, website conversion, paid search/social, competitive displacement, and outbound alignment. • Equip Sales to win technical evaluations with battlecards, competitive talk tracks, objection handling, proof points, and “why us” narratives tailored to security stakeholders. • Lead website optimization as the central conversion point for events, outbound, ABM, and campaigns (demo flows, landing pages, personalization, chat, product tours).

Lucas Learning, a small, focused division within the George Lucas Educational Foundation, is dedicated to developing production-quality, first-of-its-kind learning simulations that advance project-based learning in K–12 classrooms. The work is intentionally ambitious – designing state-of-the-art interactive learning experiences at the intersection of game design, emerging technology, and learning science to demonstrate what is possible when learning is more engaging, rigorous, student-centered, and relevant. These simulations are designed to accelerate innovation, support educator practice, and show what high-quality project-based learning can look, sound, and feel like. Lucas Learning does not operate as a direct distribution business; instead, its work is intended to influence the field and support future partnerships through credible, well-designed, interactive learning experiences. The Chief Product Officer (CPO) provides strategic, creative, and product leadership for Lucas Learning. The CPO oversees the prototyping of new simulations and ensures that promising concepts are strengthened into production-quality vertical slices – robust, well-documented exemplar experiences that demonstrate end-to-end quality and can support partnership exploration. This role combines general management responsibilities with hands-on product and creative leadership. The CPO translates founder and executive vision into concrete product concepts, roadmaps, and prototypes, working directly with a cross-functional internal team and external partners to build, test, refine, and strengthen engaging project-based learning simulations that can be shared through future partnerships and serve as influential exemplars for the field. Role and Responsibilities Leadership Alignment, Strategy & Roadmap (25%) - Set and communicate the direction for Lucas Learning’s exemplar portfolio in close partnership with the executive committee and senior leadership. - Translate leadership vision into clear priorities, success measures, and roadmaps that guide day-to-day decisions and long-term planning. - Develop clear narratives and materials, such as concept briefs, demo walkthroughs, learning rationale, and evidence of impact, to support partnership exploration. Interactive Learning Design Leadership (25%) - Lead hands-on product and creative direction across game design, UX, narrative, learning design, and art direction. - Ensure simulations are engaging and grounded in sound learning principles. - Design experiences that build transferable skills such as inquiry, problem-solving, collaboration, and communication. - Maintain a high bar for quality and relevance for K–12 students and educators, starting with middle school. AI & Technology Leadership (15%) - Shape a sustainable technical approach for exemplar-quality work and long-term maintainability. - Innovate with AI in both development workflows and experience design using hands-on expertise. - Establish clear guardrails for responsible AI use in K–12 learning contexts. Build, Test & Deliver Exemplars (20%) - Lead cross-functional execution from early prototypes to production-quality vertical slices that are robust, well-documented, and ready to share externally. - Plan milestones and delivery rhythms. - Oversee playtesting and structured feedback with teachers and students to ensure the experience works in real classroom conditions. - Define readiness criteria for sharing work externally and exploring partnerships. Team Leadership & Stewardship (10%) - Lead and develop a high-performing team of approximately 3–4 direct reports, such as a technology lead, learning design lead, and art director. - Establish clear decision-making practices and ways of working. - Manage external vendors and specialist partners as needed. - Oversee an annual budget of approximately $4 million with transparency and accountability. Other Responsibilities (5%) - Prepare for and participate in board meetings, executive reviews, and special projects as needed.