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Analista de Dados Senior – CRM
Location
Brazil
Posted
8 days ago
Salary
0
Seniority
Senior
Job Description
Analista de Dados Senior – CRM
Keyrus
• Atuar como consultoria analítica interna para os times de CRM, Marketing e Inteligência de Clientes. • Analisar o comportamento de compra dos clientes, identificando oportunidades de crescimento, retenção e aumento de valor. • Avaliar a performance de campanhas de CRM, incluindo testes A/B, pilotos e estudos de impacto. • Desenvolver análises comparativas entre campanhas, canais, segmentos e períodos. • Criar recomendações para otimização de campanhas e investimentos em marketing com base em evidências e dados históricos. • Construir análises de clientes, produtos e jornadas de compra, gerando insights para tomadas de decisão estratégicas. • Trabalhar em parceria com áreas de negócio para entender objetivos, validar hipóteses e mensurar resultados. • Desenvolver dashboards, relatórios e apresentações executivas utilizando técnicas de data storytelling. • Garantir a qualidade e confiabilidade das análises através de boas práticas de tratamento e exploração de dados.
Job Requirements
- Experiência sólida em análise de dados aplicada a CRM, marketing ou relacionamento com clientes.
- Domínio de SQL e Python para manipulação, exploração e análise de dados.
- Experiência em Databricks.
- Conhecimento em processos analíticos, incluindo limpeza, tratamento e visualização de dados.
- Vivência com testes estatísticos, testes de hipóteses e experimentação.
- Experiência na construção e apresentação de insights para áreas de negócio.
- Capacidade de traduzir análises complexas em recomendações estratégicas.
Benefits
- A cultura de igualdade, diversidade e multiculturalismo é vivenciada na Keyrus.
- Encorajamos a todos a participarem em nosso processo de contratação.
- Estamos em constante contato com pessoas de diferentes partes do mundo.
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Kraft & KennedyKraft Kennedy is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status or any other characteristic protected by law.
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