Talent Guaranteed
PR Specialist
Location
Philippines
Posted
8 days ago
Salary
0
Seniority
Senior
Job Description
PR Specialist
Manila Recruitment
• Develop and maintain relationships with journalists, editors, producers, and industry influencers. • Proactively pitch stories, company announcements, thought leadership content, and executive interviews. • Secure earned media placements across business, technology, aviation, luxury lifestyle, and travel publications. • Manage media inquiries and coordinate interviews with company leadership. Public Relations Strategy • Develop and execute integrated PR campaigns aligned with company objectives and growth initiatives. • Create compelling narratives that support brand awareness, customer acquisition, and industry leadership. • Monitor industry trends and identify timely media opportunities. Content Development • Draft press releases, media pitches, executive talking points, award submissions, and corporate communications. • Collaborate with marketing and leadership teams to develop thought leadership articles, bylined content, and opinion pieces. • Support the development of crisis communication materials when required. Executive & Corporate Communications • Build and promote the personal brand of company executives through speaking opportunities, media appearances, and industry events. • Coordinate participation in conferences, webinars, podcasts, and industry panels. • Support internal communications and corporate announcements. Brand Reputation Management • Monitor media coverage, social sentiment, and industry conversations. • Track competitor activities and emerging trends within private aviation and luxury travel. • Assist in developing response strategies for reputational risks and sensitive communications. Reporting & Analytics • Measure PR performance through media coverage, share of voice, audience reach, and sentiment analysis. • Prepare regular reports highlighting campaign results and opportunities for improvement. • Maintain media databases and reporting dashboards.
Job Requirements
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- More than 5 years of experience in public relations, corporate communications, or media relations.
- Proven track record of securing earned media coverage.
- Exceptional written and verbal communication skills.
- Strong relationship-building and networking abilities.
- Experience working with media monitoring and PR tools.
- Advantageous Experience/Skills:
- Experience in working with business, technology, aviation, luxury lifestyle, and travel industries.
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