• Paid media strategy and roadmap. Own the annual and quarterly strategic roadmap across all paid channels. Define how we allocate, where we test, and how we scale to hit aggressive growth targets. • Platform expertise and intelligence. Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix — ensuring Facet is always operating at the leading edge of what each channel has to offer. Translate that intelligence into real-time strategic adjustments that keep us ahead of platform changes rather than reacting to them. • Experimental architecture. Design a rigorous, disciplined test-and-learn framework that generates real signal. Build the methodology that moves us from limited, ad hoc testing to a structured innovation pipeline. • Agency governance. Own the strategic direction of our media agency relationship. Set the brief, define the rules of engagement, and build the governance model that keeps execution tight and accountable. • Affiliate channel ownership. Own our affiliate partnerships program end-to-end — optimizing the performance and economics of existing partners while proactively identifying and onboarding new partners that expand our reach and scale. Build the affiliate channel into a meaningful, diversified growth driver. • Paid channel diversification. Continuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environments — with platform-native strategies built specifically for each, not repurposed assets from existing channels. • Geographic expansion. Own the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAs in line with our growth strategy. • CPO architecture. Own the roadmap to our aggregate cost-per-opportunity targets. Understand every lever — media mix, funnel efficiency, creative performance, audience strategy — and drive the plan to get there at scale. • Cross-functional collaboration. Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline. Bring a clear, data-driven point of view to every cross-functional conversation.

Role Description As the Marketing Manager for Strategic & ABM Programs, you are the engine behind Quorum’s up-market growth. Reporting to the Senior Marketing Manager, Demand Generation, you will own the strategy and execution of account-based marketing programs that create demand and accelerate pipeline velocity for our highest-value target accounts. You will orchestrate integrated campaigns focused on our largest prospects and most strategic verticals, driving personalized engagement across the entire enterprise buyer journey to directly influence sales velocity and revenue contribution. Key Responsibilities - ABM Campaign Architecture: Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiences. - Sales Alignment & Co-Selling: Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committees. - Integrated Orchestration: Plan and run full-funnel integrated campaigns—including targeted email, exclusive events, digital advertising, content syndication, and webinars—tailored to strategic personas across the enterprise buying cycle. - Data-Driven Accountability: Monitor, optimize, and report on full-funnel metrics and pipeline impact, tracking conversion rates and revenue attribution via Salesforce, Marketo, and dedicated dashboards. - AI-Forward Scaling: Architect and leverage AI-powered automation workflows (using tools like Zapier, Make.com, or LLM APIs) to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely. - Upmarket Innovation: Pilot and optimize advanced upmarket tactics, including predictive modeling, buyer intent data workflows, and multi-threaded enterprise outreach. - High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makers. - Government Sector Strategy: Maintain, manage, and refine custom ABM motions specifically tailored to the unique constraints, cycles, and compliance standards of governmental prospects. - Vendor Performance Management: Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs to maximize ROI. Qualifications - 4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programs. - Proven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or Demandbase. - Exceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiences. - Master at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaigns. - Passion for operational efficiency and comfortable managing automated workflows to scale messaging and data orchestration. - (Preferred) Strong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies—ideally within government, finance, or healthcare sectors. Benefits - Flexible Paid Time Off - Paid Company holidays plus additional company-wide days off for team members to rest and recharge - Four Day Weekends for President’s Day, Memorial Day, and Labor Day - Free Subscription to LinkedIn Learning to support professional development - Invest in Yourself Days - one designated day per quarter dedicated to your professional development! - Work from Home Reimbursement for home office support - 401k match - Health & Financial Wellbeing support - Choice of trans-inclusive medical, dental, and vision insurance plan options - Virtual and in-person team events - Inclusion & Diversity Affinity Groups to support belonging - Paid 12 weeks off for parental leave Compensation OTE: $80,000 - $97,000 based on experience (base + variable comp). This is a full-time remote position, Exempt - not eligible for overtime.

• Develop and execute paid search strategies across Google Ads and Microsoft Ads. • Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization. • Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations. • Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution. • Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing. • Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution. • Partner closely with analytics teams to ensure tracking accuracy and data integrity. • Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations. • Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets. • Contribute to broader acquisition planning and channel diversification initiatives.

• Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring. • Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization. • Monitor channel performance and proactively identify issues affecting conversion rates, acquisition costs, attribution, or campaign efficiency. • Coordinate the production and deployment of advertising assets, landing pages, banners, and promotional materials. • Manage affiliate reporting, billing reconciliation, and budget tracking activities. • Maintain tracking accuracy through proper use of UTM parameters, pixels, conversion events, and campaign governance standards. • Assist with weekly, monthly, and quarterly reporting deliverables. • Conduct competitive research and monitor market trends to identify optimization opportunities. • Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives.