Attitude determines altitude.
Channel Manager, Paid Search, Affiliate Marketing
Location
United States
Posted
22 days ago
Salary
$95K - $105K / year
Seniority
Senior
Job Description
Channel Manager, Paid Search, Affiliate Marketing
Talencore
• Develop and execute paid search strategies across Google Ads and Microsoft Ads. • Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization. • Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations. • Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution. • Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing. • Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution. • Partner closely with analytics teams to ensure tracking accuracy and data integrity. • Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations. • Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets. • Contribute to broader acquisition planning and channel diversification initiatives.
Job Requirements
- 4-6 years of performance marketing experience with hands-on ownership managing both paid search and affiliate or aggregator channel management.
- Hands-on experience with Google Ads and Microsoft Ads.
- Experience managing affiliate marketing programs, partnerships, or lead generation channels.
- Experience working with affiliate, partnership, referral, or aggregator-based acquisition channels.
- Familiarity with affiliate platforms such as Impact, Commission Junction, or similar.
- Experience with value-based bidding strategies, including target ROAS and target CPA models.
- Strong analytical skills and the ability to diagnose performance trends across campaigns and channels.
- Experience using Google Analytics, GA4, or similar analytics platforms.
- Familiarity with BI and reporting tools such as Looker is beneficial.
- Ability to manage multiple stakeholders and business priorities simultaneously.
- Experience with multi-brand acquisition.
- Experience in insurance, financial services, fintech, lead-generation businesses, or other high-CPC industries is preferred.
Benefits
- full benefits
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