Quorum

Based in Washington, D.C., Quorum is the leading provider of workflow software and information services for government affairs professionals globally. We serve over 2,000 customers—including over 50% of the Fortune 100—across 30+ countries. Our work environment includes: AI-forward team—AI is built into how we work, think, and grow. Remote-friendly team with flexible work options. Modern, open-concept office in Washington, D.C., easily accessible by metro, bus, and rideshares. Close proximity to great restaurants, food trucks, shopping, and popular happy hour spots.

Marketing Manager, Demand Generation

Location

United States

Posted

22 days ago

Salary

$80K - $97K / year

Seniority

Lead

No structured requirement data.

Job Description

Marketing Manager, Demand Generation

Quorum

Role Description As the Marketing Manager for Strategic & ABM Programs, you are the engine behind Quorum’s up-market growth. Reporting to the Senior Marketing Manager, Demand Generation, you will own the strategy and execution of account-based marketing programs that create demand and accelerate pipeline velocity for our highest-value target accounts. You will orchestrate integrated campaigns focused on our largest prospects and most strategic verticals, driving personalized engagement across the entire enterprise buyer journey to directly influence sales velocity and revenue contribution. Key Responsibilities - ABM Campaign Architecture: Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiences. - Sales Alignment & Co-Selling: Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committees. - Integrated Orchestration: Plan and run full-funnel integrated campaigns—including targeted email, exclusive events, digital advertising, content syndication, and webinars—tailored to strategic personas across the enterprise buying cycle. - Data-Driven Accountability: Monitor, optimize, and report on full-funnel metrics and pipeline impact, tracking conversion rates and revenue attribution via Salesforce, Marketo, and dedicated dashboards. - AI-Forward Scaling: Architect and leverage AI-powered automation workflows (using tools like Zapier, Make.com, or LLM APIs) to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely. - Upmarket Innovation: Pilot and optimize advanced upmarket tactics, including predictive modeling, buyer intent data workflows, and multi-threaded enterprise outreach. - High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makers. - Government Sector Strategy: Maintain, manage, and refine custom ABM motions specifically tailored to the unique constraints, cycles, and compliance standards of governmental prospects. - Vendor Performance Management: Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs to maximize ROI. Qualifications - 4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programs. - Proven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or Demandbase. - Exceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiences. - Master at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaigns. - Passion for operational efficiency and comfortable managing automated workflows to scale messaging and data orchestration. - (Preferred) Strong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies—ideally within government, finance, or healthcare sectors. Benefits - Flexible Paid Time Off - Paid Company holidays plus additional company-wide days off for team members to rest and recharge - Four Day Weekends for President’s Day, Memorial Day, and Labor Day - Free Subscription to LinkedIn Learning to support professional development - Invest in Yourself Days - one designated day per quarter dedicated to your professional development! - Work from Home Reimbursement for home office support - 401k match - Health & Financial Wellbeing support - Choice of trans-inclusive medical, dental, and vision insurance plan options - Virtual and in-person team events - Inclusion & Diversity Affinity Groups to support belonging - Paid 12 weeks off for parental leave Compensation OTE: $80,000 - $97,000 based on experience (base + variable comp). This is a full-time remote position, Exempt - not eligible for overtime.

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