• Work collaboratively as a team to plan, host, and deliver high-converting webinars that effectively present, promote, and sell products or services using clear, compelling arguments. • Work together to analyze attendee needs, behaviors, and feedback during and after webinars, conducting cost-benefit and needs assessments to better align offers with customer expectations. • Collaborate as a team to build, nurture, and maintain strong relationships with webinar participants, ensuring a positive and engaging experience throughout the customer journey. • Work as a team to generate and engage leads through coordinated outreach efforts, including cold calling, email campaigns, and social media promotion to drive webinar registrations and attendance.

• Own acquisition and upsell campaign strategy • Shape growth strategy through understanding brand perception and sales feedback • Develop integrated campaigns across various marketing channels • Lead alignment across Marketing, Sales, BDR, and channel teams • Drive campaign delivery and ensure alignment with business goals • Track campaign performance and optimize for better results

• Own the strategy, execution, and performance of revenue-driving campaigns for an assigned brand • Work alongside Marketing, BDR, Sales, and channel teams to align targeting, messaging, and execution • Shape Growth Strategy and translate GTM priorities into campaign strategies and growth plans • Own Campaign Strategy and Planning by building integrated campaigns across various channels • Drive Cross-Functional Alignment with key stakeholders • Manage timelines, briefs, and day-to-day campaign execution • Track campaign performance and find optimization opportunities

• Own the strategy, execution, and performance of revenue-driving campaigns for a portfolio of brands • Partner with marketing leadership to turn GTM priorities into clear campaign strategies and focus areas • Identify opportunities to improve pipeline and conversion within your assigned segments • Recommend focus areas based on performance data and business goals • Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels • Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership • Lead alignment across Marketing, Sales, BDR, and channel teams on strategy, targets, and execution • Own timelines, briefs, and coordination across creative and channel execution • Track campaign performance across the full funnel from engagement to pipeline to revenue • Run regular performance reviews and drive optimization decisions