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EDGE

The Cash Flow Bureau

Senior Paid Media, Performance Marketing

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 11-50Since 2021H1B SponsorCompany SiteLinkedIn

Location

Singapore

Posted

10 days ago

Salary

RM4K - RM6K / month

Seniority

Senior

Bachelor Degree3 yrs expEnglishWordPress

Job Description

Senior Paid Media, Performance Marketing

EDGE

• Take full ownership and run point on all digital performance marketing efforts. • Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms. • Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting. • Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI. • Allocate and track digital marketing budgets, identifying opportunities for cost optimisation. • Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly. • Develop and implement social media strategies to grow engagement, brand awareness, and customer retention. • Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity. • Monitor trends, track engagement, and adjust content and posting strategies as needed. • Handle customer interactions and feedback on social media to maintain a positive brand image. • Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups. • Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs. • Generate actionable reports and insights to optimise campaigns and support decision-making. • Execute data-driven A/B tests and adjust campaigns based on performance insights. • Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.

Job Requirements

  • At least 3-4 years of experience in performance marketing, social media management or digital marketing
  • Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
  • Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
  • Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
  • Strong creative, strategic, and analytical skills to translate insight into action
  • Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
  • Collaborative mindset, comfortable working with internal teams and external partners

Benefits

  • Work directly with an established leader and mentors who can help develop you and your career
  • A working environment that respects you and invests in you
  • A dynamic working environment that will constantly engage and challenge you
  • Opportunity to be part of a growth story

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