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Kainos

Thinking Beyond Limitations

Senior Campaign Operations Associate

OperationsOperationsFull TimeRemoteSeniorTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

9 days ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Senior Campaign Operations Associate

Kainos

• You will be the hands-on builder behind our campaign engine — translating campaign briefs into well-built, well-measured Marketo programmes that launch on time, on brief and on budget. • You will be part of the Marketing Operations team that acts as the operational backbone for the BU Marketing Team, working closely with the Campaign Operations Consultant to deliver always-on campaign execution across Marketo, MS Dynamics and Demandbase. • You will support the Campaign Operations Consultant on day-to-day campaign delivery, deputise for them on BAU activity where needed, and act as a go-to point for other marketers across Workday Product on campaign build standards, reporting and best practice. • You will own campaign QA, ensuring every campaign is tested, deliverable, on-brand and behaves as briefed before it goes live. • You will design and build Marketo smart campaigns, engagement programmes and operational flows that scale repeatable campaign patterns (welcome journeys, nurture streams, re-engagement, event follow-up, lead routing). • You will continually look for opportunities to templatise and automate repeat work so the team can move faster without sacrificing quality. • You will be the team's champion for campaign hygiene: UTM tagging, campaign naming conventions, folder structures, program/channel mapping in CRM, list and segmentation hygiene, and lead source attribution. • You will support campaign reporting in Marketo for live campaigns — campaign member status, lead flow, conversion rates, channel performance and pacing against target.

Job Requirements

  • Solid experience in marketing operations or digital marketing, with hands-on campaign build experience in a marketing automation platform
  • Demonstrable experience building Marketo programmes, smart campaigns, landing pages, forms and nurture flows
  • Strong attention to detail and a track record of high build quality, QA discipline and "right-first-time" delivery
  • Good working knowledge of CRM (ideally MS Dynamics)
  • Relevant marketing qualifications (e.g. CIM) or equivalent experience
  • Strong communication (written and verbal) and interpersonal skills, with the ability to coach peers on best practice.

Benefits

  • Health insurance
  • Professional development opportunities

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