• Deliver successful Reddit marketing programs (including SEO + AEO strategies) that meet client goals and KPIs through data-driven strategies and strong execution • Help write the playbook for how we deliver increased visibility on AI platforms like ChatGPT, how we create content on Reddit that influences and engages audiences without coming across as promotion, and how to best leverage website content and authority to impact a brand’s overall visibility on the internet across both Google (SEO) and AI platforms (AEO) • Provide detailed reporting and analysis of campaign performance using web analytics tools, spreadsheets and data integrations

• Own Flodesk's web content inventory across flodesk.com, /blog, and /tips. • Evolve how Flodesk content is structured for AI discoverability. • Write content that's worth reading: deep, accurate, useful. • Ship changes on our sites and maintain technical SEO hygiene (structured data, canonicals, site speed, crawlability). • Track AI search visibility (share of voice, citations, sentiment) alongside traditional SEO metrics. • Expand beyond flodesk.com into Reddit, Youtube and other content platforms as the on-site foundation matures.

• Craft competitive and compelling audits, proposals, and reports • Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to: • Assess the health of our clients' websites • Itemize errors and opportunities • Execute against planned scopes relating to site optimization or other technical SEO-specific tasks. • Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects. • Leverage a strong understanding of Google Analytics • Be a versatile team player who can tackle various projects and collaborate with all teams. • Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.

• Own the keyword and content opportunity landscape across all three brands • Plan content production using AI-assisted tools – from generating and refining content to getting it published • Review and optimize existing content: what to refresh, consolidate, or retire • Work with Product Marketing to position product and solution pages for search • Collaborate with Design and the web team on page structure and UX decisions that affect visibility • Coordinate with Field Marketing teams to align local content strategies with the broader plan • Manage internal linking across all sites • Track performance and turn the data into clear next steps • Help shape the team's SEO and GEO content strategy as AI-driven search evolves • Build relationships across the organization to get recommendations moving