• Own the keyword and content opportunity landscape across all three brands • Plan content production using AI-assisted tools – from generating and refining content to getting it published • Review and optimize existing content: what to refresh, consolidate, or retire • Work with Product Marketing to position product and solution pages for search • Collaborate with Design and the web team on page structure and UX decisions that affect visibility • Coordinate with Field Marketing teams to align local content strategies with the broader plan • Manage internal linking across all sites • Track performance and turn the data into clear next steps • Help shape the team's SEO and GEO content strategy as AI-driven search evolves • Build relationships across the organization to get recommendations moving

• Own the keyword and content opportunity landscape across all three brands • Plan content production using AI-assisted tools – from generating and refining content to getting it published • Review and optimize existing content: what to refresh, consolidate, or retire • Work with Product Marketing to position product and solution pages for search • Collaborate with Design and the web team on page structure and UX decisions that affect visibility • Coordinate with Field Marketing teams to align local content strategies with the broader plan • Manage internal linking across all sites • Track performance and turn the data into clear next steps • Help shape the team's SEO and GEO content strategy as AI-driven search evolves • Build relationships across the organization to get recommendations moving

• Develop and execute multi-company SEO and search visibility strategies aligned to revenue, traffic, and share-of-voice goals. • Manage internal and external resources, including contractors, and cross-functional partners, to deliver against SEO and search visibility initiatives. • Identify gaps in keyword coverage, rankings, and indexed content, and build roadmaps to expand organic search presence. • Optimize content and site structure to improve visibility across Google, Bing, AI search engines, and emerging generative platforms. • Partner with eCommerce and development teams to improve site architecture, crawlability, indexation, and technical SEO health. • Build and manage content optimization plans for category pages, product pages, technical content, blogs, whitepapers and high-intent landing pages. • Identify opportunities for calculators, guides, FAQs, and other high-value content that drives organic traffic and conversions. • Monitor performance using Google Search Console, analytics platforms, and SEO tools to track traffic, rankings, and revenue impact. • Analyze search data to identify growth opportunities and provide clear reporting to marketing and business unit leadership. • Establish and maintain SEO governance across brands, including taxonomy, internal linking, schema, and content standards. • Optimize content for AI-driven search experiences, including answer engines and generative search results. • Stay current on search engine algorithm updates, AI search trends, and industry best practices. • Support the development of a centralized SEO / Search Visibility Center of Excellence across Infinite Electronics.

• Lead Canva’s SEO growth in Malaysia • Define and execute SEO strategy across technical, content, and authority pillars • Shape the SEO roadmap and influence stakeholders • Develop country-specific KPIs and communicate results transparently • Monitor AI search trends and experiment with optimization strategies • Document learnings for the global SEO engine