rare strength
Director, US Marketing – Patient Promotion, Uncontrolled Gout
Location
Massachusetts
Posted
17 days ago
Salary
$200K - $260K / year
Seniority
Senior
Job Description
Director, US Marketing – Patient Promotion, Uncontrolled Gout
Sobi - Swedish Orphan Biovitrum AB (publ)
• Lead US patient marketing for Sobi’s rare disease portfolio, focusing on uncontrolled gout. • Drive disease awareness, launch excellence, and patient-centric campaigns. • Collaborate cross-functionally, ensure compliance, and deliver measurable impact. • Develop and execute pre-launch and launch strategies. • Build disease-state and branded patient marketing campaigns. • Leverage expertise in segmentation, patient insights, and consumer promotion. • Oversee omnichannel campaigns (digital, social, video, search, point-of-care). • Partner with medical, legal, and regulatory for compliant initiatives. • Establish and track KPIs for awareness, engagement, and patient actions. • Monitor competitive activity and consumer trends.
Job Requirements
- Bachelor’s degree (business, marketing, sciences preferred)
- 10+ years of experience in pharma/biotech experience
- 5+ years of experience in patient/consumer marketing within pharma/biotech
- Proven US product launch success
- Cross-functional project leadership
- Specialty experience (rheumatology ideal)
- Excellent communication and interpersonal skills
- Proven ability to move between strategy and hands-on execution
- Prior experience managing teams and influencing others in a global matrixed environment
- Strong project, vendor, and agency management experience
- Preferred MBA or advanced degree
- Experience in HCP, digital, market access, or insights roles
- Agency/field sales experience
- Small-to-mid biopharma experience
Benefits
- Competitive compensation for your work
- Generous time off policy
- Opportunity to broaden your horizons by attending popular conferences
- Emphasis on work/life balance
- Collaborative and team-oriented environment
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