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Swimlane

The leader in agentic AI automation for every security function.

Content Marketing Manager

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteSeniorTeam 201-500Since 2014H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

8 days ago

Salary

$120K - $135K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglishCyber Security

Job Description

Content Marketing Manager

Swimlane

• Create engaging content that speaks to buyers' needs and pains, to accelerate the buyer's journey. • Collaborate with internal and external experts to produce relevant content while ensuring consistent messaging. • Influence the content strategy that supports corporate goals. • Build and maintain a content roadmap and blog editorial calendar. • Regularly track, measure, and optimize content based on AI Search Optimization (ASO) and traditional SEO best practices, advertising goals, engagement metrics, and marketing departmental goals. • Identify emerging trends to create relevant, engaging, and informative blog content. • Create content briefs and project management processes to manage the company’s stable of content creators, ensuring final delivery is on time and on-message. • Write and copyedit content that includes blogs, videos, infographics, case studies, and website landing pages. • Activate final content through internal and external channels. • Organize and manage Swimlane’s library of content. • Develop and execute a social media content strategy to drive engagement and increase brand visibility. • Manage and curate content across key social media platforms.

Job Requirements

  • A bachelor's degree or equivalent experience.
  • 4+ years of experience in B2B content marketing, preferably being part of a fast-growing B2B SaaS company.
  • General understanding of cybersecurity and the cybersecurity ecosystem, either through direct experience or education.
  • Proficient writing and content editing skills, with proven examples.
  • Strong communication and organizational skills, with the ability to align projects across multiple departments.
  • A creative mind that can turn a stale concept into a compelling story.
  • Ability to see and create derivative content from larger initiatives.
  • Experience communicating complex, large-scale concepts clearly and simply.
  • Collaborative personality with an open mind to feedback and input.
  • Interpersonal skills to interview customers, executives, and SMEs to pull out a unique angle.
  • Familiar with SEO and AI Search Optimization (ASO), with the ability to apply these strategies while creating content that will convert human readers and inform AI models.
  • Analytical thinker who’s driven by the measurable impact of content
  • Willing and excited to grow and change with the role, as well as a can-do attitude and a willingness to roll up your sleeves.
  • Experience managing content and audience engagement across major social media platforms.

Benefits

  • Competitive Benefits & Compensation
  • Stock Options
  • Training & Professional Development Opportunities
  • MacBook Pro
  • Great Company Culture
  • We value collaboration and innovation
  • Give-back Volunteering Opportunities

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South Korea
Job Closed
Full TimeRemoteTeam 201-500Since 2017H1B No Sponsor

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Huron logo

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