• Build LTV ai's entire performance marketing engine from the ground up - strategy, channels, creative, measurement, and the operating system that ties it all together • Own the full function end-to-end as a true operator: you set the strategy and you execute it, without waiting on a team to do the work for you • Run an agentic, AI-native workflow where you personally produce the creative, copy, and assets using AI tools rather than briefing out to designers, agencies, or contractors • Own paid acquisition across channels (Meta, Linkedin, and emerging platforms) and treat the entire funnel as a system to be instrumented, tested, and optimized • Build the measurement and attribution backbone so every dollar is tied to a measurable outcome • Establish the frameworks, tooling, and processes that let performance marketing scale efficiently as we grow • Partner directly with the founding team on positioning, growth strategy, and where to place the next bet

• Diseñar, implementar y optimizar estrategias de performance marketing para distintos clientes y verticales. • Gestionar campañas en Google Ads, Meta Ads, TikTok Ads y otras plataformas digitales. • Analizar métricas, identificar oportunidades de mejora y proponer acciones concretas para maximizar resultados. • Elaborar reportes de performance y presentar resultados a clientes. • Liderar reuniones, presentaciones y pitches comerciales. • Detectar oportunidades de upselling y cross-selling dentro de las cuentas asignadas. • Supervisar y acompañar el trabajo de dos integrantes del equipo. • Colaborar con áreas de contenido, diseño, ecommerce y tecnología para garantizar la correcta ejecución de las estrategias. • Participar activamente en la definición de nuevos procesos, herramientas y automatizaciones.

• Plan, launch, and optimize Google Ads, Microsoft Ads, Meta Ads, and Linkedin Ads campaigns across search, display, video, and paid social • Implement and maintain accurate tracking using GA4, GTM, Meta CAPI, and platform‑specific tools • Analyze performance data to improve ROAS, CPA, and overall efficiency • Build clear, actionable reports that translate data into strategic recommendations • Test creative, audiences, bidding strategies, and landing pages to drive continuous improvement • Work closely with creative, analytics, and product teams to align campaign strategy with business goals

• Own the demand generation strategy and execution for AutoVitals, focused primarily on paid search and digital advertising to drive qualified inbound pipeline • Build, manage, and continuously optimize Google Ads campaigns targeting auto repair shop owners and operators • Develop email nurture programs to move leads through the funnel and into qualified sales opportunities • Define and track the KPIs that matter: MQLs, SQLs, cost per lead, pipeline contribution, and return on ad spend • Work with Sales, Customer Success, and Product to make sure demand gen programs are aligned with what is actually converting and what customers need • Evaluate and test new channels over time including paid social and events, coordinating with other members of the marketing team on brand and content • Play an active role in the strategy and oversight of Google Ads programs that AutoVitals offers to its customers • Set performance standards and QA processes to make sure client accounts are being managed well • Stay close enough to the client work to coach your team, spot problems early, and step in when needed • Own reporting and accountability for client campaign performance • Hire, onboard, and develop a small demand generation function • Build the process, reporting, and playbooks needed • Set clear expectations for the function and hold people accountable to results • Be a strong partner to sales, Product, and Customer Success leadership