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Vice President – Go to Market
Location
United States
Posted
11 days ago
Salary
$150K - $250K / year
Seniority
Lead
Job Description
Vice President – Go to Market
Mariner
• Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities • Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation • Drive corporate partnership marketing programs to expand our reach and engage new audiences • Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels • Translate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth team • Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results • Identify and optimize key moments in the client journey, aligning content and campaigns to each stage • Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points • Create a clear framework for channel, touchpoint, and message cohesion • Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth • Ensure seamless transitions from awareness to engagement to pipeline conversion across channels • Develop sales enablement tools and measure partner, content, and brand engagement outcomes • Partner with events teams to build and execute a high-impact sponsorship strategy and integrate events into broader demand generation efforts • Create and own content supporting organic growth channels, including hands-on development and production • Collaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presence • Drive earned media and communication strategies to reach new audiences • Build scalable, repeatable programs across alliance and partner channels • Deliver campaigns, content, and toolkits to encourage adoption and amplification within teams • Ensure consistency across all partner initiatives • Collaborate with Analytics leadership to tie marketing investments directly to business outcomes • Define KPIs and manage measurement frameworks to monitor and communicate ROI • Leverage insights to continuously refine strategy and improve effectiveness
Job Requirements
- Bachelor’s degree in marketing, communications, business, or a related field
- 15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution
- Demonstrated ability to design and optimize client journeys that drive business results
- Experience with alliances, partner ecosystems, or indirect channels
- Experience partnering with sales/business development to align on pipeline and handoff criteria
- Proven ability to build and scale sales and partner enablement functions
- Comfort with piloting new technologies to improve marketing impact and scalability
- Entrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environment.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Professional development opportunities
- Bonuses
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