Amplifying Content, Engagement and Conversions
Vice President, B2B Audience Development
Location
United States
Posted
36 days ago
Salary
$160K - $175K / year
Seniority
Lead
Job Description
Vice President, B2B Audience Development
WTWH Media LLC
• Define and execute unified yet tailored audience acquisition, engagement, and retention strategies across our entire portfolio of 30+ B2B brands and 40+ events. • Partner closely with the VP of Content, journalists, and content creators. • Oversee the technical integration of our marketing tech stack. • Manage the strategy, vendor relationships, and compliance for our print circulation portfolio. • Directly manage and mentor a high-performing team of 4 specialists. • Allocate and manage the audience development budget effectively.
Job Requirements
- 8+ years of progressive experience in B2B marketing, growth marketing, or audience development, with a proven track record of managing large, multi-brand portfolios and event audiences.
- Strong experience interfacing directly with journalists, editors, and content creators.
- Proven experience mapping and managing data architecture.
- Strong understanding of print circulation logistics, fulfillment operations, and subscriber lifecycle management, paired with a modern digital growth mindset.
- 3+ years of direct people management experience.
- Exceptional ability to translate complex, multi-channel data sets into clear, actionable growth strategies.
Benefits
- Remote work environment, with occasional travel required for company events, team meetings, etc.
- Generous vacation, sick, float and bereavement paid time off
- Twelve paid office holidays annually
- Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more)
- Fully paid medical leave after one year of service
- Lucrative 401(k) with matching contributions and immediate vesting
- Mission-driven culture with an enthusiastic, professional team
- Strong commitment to work-life balance
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Prosperity Life GroupProsperity Life Group is a dynamic insurance and financial services organization. The company specializes in life insurance, annuities, reinsurance, and asset m
Title: AVP, Retail Strategy Location: Virtual• Austin, TX, USA Req #269 Job Description: About Us: We’re a fast-growing, privately held insurance company on a path to becoming a leading U.S. retail platform. We believe every client and customer relationship holds the potential to become something great, and the same is true for our people. As we grow, we’re redefining how great talent connects with meaningful work, enabling our ambitious strategy while building a culture of high performance, creativity, and partnership. If leading national financial institution relationships, driving enterprise-level growth strategies, and building high-performing teams across life insurance and annuities distribution excites you, this role offers the opportunity to make a meaningful impact. 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Performance Tracking & Business Insights - Support the tracking and reporting of key Retail metrics, including growth initiatives, strategic priorities, and execution progress - Develop executive-level summaries and reporting materials for leadership and board-level discussions - Analyze business performance to identify opportunities for improvement and optimization - Ensure consistent and accurate communication of results, progress, and challenges Operational & Risk Awareness - Maintain awareness of regulatory, compliance, and operational considerations within a life insurance and annuities environment - Partner with Compliance, Legal, and Operations to ensure all enablement materials and communications align with internal policies and regulatory requirements - Establish and support governance reporting processes related to Retail initiatives and strategic execution - Ensure disciplined documentation and tracking of decisions, timelines, and deliverables What You’ll Bring: - 8+ years of solid experience in enablement, analytics, business intelligence, distribution and strategy within life insurance, annuities, or financial services - Strong experience supporting executive-level leadership and managing cross-functional initiatives - Proven ability to drive execution across complex, multi-stakeholder environments - Experience in sales, distribution, or retail financial service environments preferred - Exceptional organizational and project management skills with strong attention to detail - Excellent problem-solving and critical thinking abilities - Strong written, verbal, and presentation communication skills - Ability to influence without direct authority and navigate ambiguity effectively - Ability to manage multiple priorities in a fast-paced, dynamic environment Technical Skills - Ability to create executive-level presentations and materials - Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) - Strong analytical and reporting skills with the ability to synthesize data into clear insights - Experience with project management and collaboration tools (e.g., Smartsheet, Asana, Monday.com, or similar) preferred - Familiarity with CRM and sales reporting tools a plus Core Competencies - Strategic Thinking: Aligns initiatives to enterprise goals and long-term growth strategies - Execution Excellence: Drives disciplined execution and accountability across teams - Cross-Functional Leadership: Coordinates and aligns multiple stakeholders effectively - Communication & Influence: Clearly communicates priorities and drives alignment at all levels - Business Acumen: Understands distribution dynamics, sales strategy, and retail operations - Organizational Effectiveness: Brings structure, clarity, and prioritization to complex environments - Problem Solving & Judgment: Identifies issues early and drives practical, effective solutions What We Offer: - A collaborative, inclusive environment that values authenticity, accountability, and partnership - The opportunity to join the company at an exciting stage of growth, where colleagues are empowered to build what’s next - A competitive variable compensation package with a base range of $160,000 - $190,000 annually - A competitive benefits package including comprehensive medical, dental, and vision coverage; an HSA and 401(k) company match; paid time off; and employer-paid life and disability insurance - Austin, TX hybrid or remote with willingness to travel At Prosperity, we are committed to equal employment opportunity and encourage people from all backgrounds to apply. 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