• Own the strategy, execution, and continuous optimization of paid search campaigns for a leading fintech and cryptocurrency platform operating across multiple countries and markets. • Work cross-functionally with design, content, and marketing teams to build campaigns that maximize visibility, drive qualified traffic, and deliver strong ROI across every channel. • Design, implement, and manage end-to-end paid search campaigns across Google Ads, Bing, and equivalent platforms - including Search, Display, and Performance Max (PMax) campaign types. • Conduct comprehensive keyword research to identify high-value search terms, consumer intent signals, and competitive opportunities - continuously refining keyword strategy based on performance data and market trends. • Manage and optimize PPC budgets across campaigns to ensure maximum return on ad spend (ROAS) - adjusting bids, targeting, and budget allocations in real time based on performance insights. • Monitor and analyze SEM performance metrics - including click-through rates, conversion rates, cost per acquisition, quality scores, and customer acquisition costs - and translating data into actionable optimization strategies. • Collaborate with design, content, and marketing teams to develop compelling ad copy, landing page requirements, and creative assets that align with campaign goals and brand standards. • Conduct ongoing market and competitor research to stay ahead of search trends, algorithm updates, and industry shifts - ensuring campaigns remain competitive and relevant at all times. • Analyze and interpret campaign and audience data to identify growth opportunities, inform broader marketing strategy, and present clear, data-backed recommendations to stakeholders. • Keep fully up to date with the latest advancements in paid search, PPC best practices, Google Ads features, and fintech marketing regulations to ensure campaigns are always compliant, current, and optimized.

• Own ROAS, efficiency, and growth targets across a multi-million-dollar paid search budget. • Develop and optimize campaign architecture across Google Ads and Microsoft Ads. • Build and refine keyword strategy, bidding frameworks, audience targeting, negative structures, and query management. • Audit and direct automated bidding systems, ensuring platform automation aligns with business objectives. • Partner closely with Product to improve post-click conversion performance and landing page experience. • Collaborate with Data and Analytics teams on attribution, incrementality, and measurement initiatives. • Identify and execute new growth opportunities across search inventory, seasonal demand patterns, and audience expansion. • Build reporting frameworks and performance insights that support decision-making across Growth leadership.

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives. • Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals. • Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives. • Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results. • Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness. • Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices. • Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact. • Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings. • Ensure all paid media activities comply with internal processes, policies and quality standards. • Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team. • Support additional marketing initiatives and projects as required to meet evolving business needs.

Role Description As the Senior Director, Performance Marketing, you lead the strategy and execution of data-driven marketing campaigns aimed at driving customer acquisition and revenue growth. You oversee a team of marketing professionals, managing the performance marketing channels, including paid search, social media, display advertising, and affiliate marketing. Your role involves optimizing marketing efforts through continuous testing, analysis, and innovation, ensuring that all campaigns are aligned with business objectives and delivering measurable results. You will also spearhead the launch and scaling of new marketing channels, identifying and activating emerging opportunities to expand reach and deepen engagement with home service professionals. Collaborating closely with cross-functional teams, you leverage insights and analytics to maximize ROI and drive the company’s growth. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: - Define vision and strategic direction for performance marketing to drive growth and scale customer acquisition. - Oversee execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns. - Provide leadership, mentorship, and continuous career development to a high-performing performance marketing organization. - Collaborate with executives across creative, brand, analytics, and business teams to maximize integrated campaign performance. - Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership. - Oversee budget allocation across acquisition levers, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals. - Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations. - Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment. - Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies, and executive leadership forums. - Cultivate external relationships with advertising network matrices, agency partners, and third-party media vendors. Qualifications - 15+ years of experience in performance marketing, digital advertising, or a related functional growth field. - 10+ years of formal leadership experience with a proven track record of inspiring and managing multi-tiered teams. - Bachelor’s degree in Marketing, Business, related quantitative discipline, or equivalent work experience. - Advanced expertise in managing large-scale performance marketing budgets across multiple scaled programs to hit precise CAC, ROAS, and LTV parameters. - Mastery of major advertising distribution networks, mobile attribution models, cross-channel web analytics, and automation suites (i.e. Google Ads, Meta Ads Manager, GA4, GTM, Funnel.io). - Deep experience establishing A/B testing and experimentation frameworks across creative properties, messaging hooks, and landing pages. - Demonstrated track record of leveraging AI-powered tools and technologies to drive measurable marketing results, increase operational efficiency, and unlock new performance gains at scale. - Proven experience designing, testing, and launching new marketing programs and channels from the ground up to drive user acquisition and grow addressable customer pipelines. Requirements - Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale. - Exceptional strategic and critical thinking skills with a relentless results-driven execution mindset. - Mastery of corporate data arrays with an ability to interpret complex trends and synthesize data into concise strategic stories. - Outstanding cross-functional relationship management skills to seamlessly influence outcomes in a highly matrixed workspace. - Highly adaptive to rapid ecosystem changes, algorithm updates, and shifting corporate priorities. - Deep user empathy and dedication to learning the unique business patterns of home service trades professionals. Benefits - A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k). - Paid holidays and flexible, take-it-as-you-need-it paid time off. - Equity in a rapidly growing startup backed by top-tier VCs. - Monthly tech reimbursements. - A culture built on innovation that values big ideas, no matter where they come from.