• Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets • Partner with MOps and RevOps to connect paid pipeline to revenue outcomes and optimize for downstream conversion • Create the single source of truth for paid performance: ROAS, CAC, pipeline contribution, and channel efficiency metrics • Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction • Design and run A/B tests on creative, messaging, audience targeting, offers, and landing page variations • Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads • Define how marketing touchpoints are tracked, classified, and credited across the funnel, ensuring attribution integrates into planning, budgeting, and reporting • Identify and resolve funnel tracking gaps in partnership with RevOps and Data teams • Support forecasting and budget allocation processes by delivering strategic recommendations that guide GTM strategy and channel mix • Synthesize insights for executive stakeholders to inform long-term investment tradeoffs • Help shape our PLG measurement strategy ahead of a 2026 rollout • Contribute to hiring and long-term team design as this role has a clear path to evolve into formal people management

• Own multiple client data and EMR migrations simultaneously • Serve as the primary point of contact for clients during the migration process • Build and manage detailed migration project plans • Coordinate cross-functionally with Product, Engineering, CX, and Compliance teams • Proactively identify and escalate risks early • Oversee quality assurance of migration outputs • Improve and scale migration operations by refining documentation and tracking systems • Contribute to building a more scalable migration playbook

• Serve as the primary business partner for key accounts or channels, supporting annual planning, risk/opportunity assessment, and joint business plan development. • Identify and implement levers to improve trade efficiencies and incremental ROI across channels and customers. • Lead company-wide sales execution cadences, including forecasting, month-end close, slotting reviews, and quarterly business reviews. • Conduct account-level ROI and post-promotion analysis to inform future strategies. • Collaborate with Sales on JBP negotiation scenario planning and incremental opportunity processes. • Review and validate Sales trade plans, ensuring accuracy in cases, revenue, and trade spend. • Provide inputs for financial forecasts, accruals, and sales targets; validate P&L impacts and trade spend visibility. • Execute marketing and RGM strategies, incorporating consumption data and elasticity insights. • Drive continuous improvement of trade management systems and reporting tools; troubleshoot system issues and ensure master data compliance.

• Lead, coach, and develop a team of Account Executives focused on SMB and B2C customers. • Recruit, retain, and nurture top sales talent with a focus on continuous growth and development. • Foster a high-performance, goal-oriented culture that consistently achieves and exceeds revenue targets. • Implement scalable sales processes and ensure consistent, high-quality execution across the team. • Monitor pipeline, activity, and forecasts, proactively adapting strategies as needed. • Collaborate cross-functionally with teams such as Customer Success, Support, and Revenue Operations to drive alignment and shared success. • Provide data-driven insights and recommendations to optimize performance and address KPI trends. • Drive new business and expansion opportunities through both outbound prospecting and co-prime/overlay sales models.