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Enriching lives through Charcuterie
Category and Insights Manager
Location
United States
Posted
114 days ago
Salary
$100K - $110K / year
Seniority
Senior
Job Description
Category and Insights Manager
Charcuterie Artisans
• Own and manage syndicated data sources to track category, brand, and competitor performance. • Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities. • Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in. • Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions. • Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights. • Support new product innovation and brand strategy with data-driven insights and category rationale. • Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals. • Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.
Job Requirements
- Bachelor’s Degree or equivalent.
- 5+ years of experience in category management, business analytics, or consumer insights, preferably in CPG or food/beverage.
- Experience working with grocery, mass, natural, and/or specialty retail channels.
- Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.
- Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.
- Exceptional analytical, storytelling, and presentation skills—able to turn complex data into compelling insights.
- Deep understanding of retail dynamics, category strategy, and shopper marketing.
- Passion for food, entertainment, and the evolving consumer landscape.
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