• Lead sales presentations and technical demos, effectively communicating the benefits of our platform to both technical and non-technical stakeholders. • Tailor pitches to address specific business pain points, emphasizing efficiency, scalability, and cost-effectiveness. • Conduct detailed technical discovery sessions with prospects to uncover requirements, challenges, and opportunities. • Develop customized solutions, write proposals, and contribute to the development of commercial offers. • Own the sales process from discovery to contract signing, ensuring customer expectations are clearly understood and met. • Collaborate closely with the marketing team to refine sales pitches and materials, ensuring alignment with market messaging and customer needs. • Be an advocate for the customer internally, providing valuable feedback to the product and engineering teams to shape future solution offerings.

• Creating field facing solutions content (Technical Walkthroughs, Deep Dives, Demos, Qualification Guides, etc.) for specific solutions around Analytics & AI • Mainstreaming solution area and other enablement projects to better equip the field for the first stages of Analytics & AI opportunities • Webinars/Events presentations including internal and external content with Alliance Partners, Channel Partners, Vendors, etc. • Participate in customer facing calls, demos, POCs, EBCs, internal strategy/sizing sessions, and other related solution-focused activities • Staying abreast of advancements in both our internal product offerings (FlashArray, FlashBlade, Portworx), new and updated solutions briefs, and formalizing an enablement plan from those • Solutions Roadmap participation/influence, daily conversations with Solutions Architects and Product Management about field impact, deals, and feedback from the field on existing solutions, etc. • Daily Slack availability and enablement, leading to customer/opportunity influence • Participation/oversight in field testing in order to document anecdotal knowledge about that application and platform • Post sales assists/troubleshooting with expert level knowledge around solutions • Partner with SLED Sales Leaders for two-way feedback and communication • Be a beacon of positivity capable of inspiring and motivating the field to reach higher levels of success and attracting customers to adopt Everpure Storage technology • High degree of cross-functional engagement with other GTM and corporate functions • Communicate, connect and align people within the direct team and develop internal relationships across Everpure

• Design, develop, and maintain integrations between Parloa AMP and CRM/ticketing platforms using REST APIs. • Implement caller identification workflows using customer data, phone numbers, account IDs, and reference numbers. • Enable automated ticket/case creation and synchronization between voice interactions and CRM systems. • Integrate Parloa AMP with enterprise telephony environments using SIP/VoIP technologies. • Configure call routing, number provisioning, trunk connectivity, transfer flows, and human-agent handoff scenarios. • Develop and maintain API authentication mechanisms, including OAuth 2.0, API keys, token refresh processes, and webhook integrations. • Build backend integration logic, data mappings, error handling, retry mechanisms, and fallback processes. • Troubleshoot and resolve issues across multiple systems using API logs, SIP traces, and monitoring tools. • Collaborate with client stakeholders, technical teams, and solution architects throughout implementation and deployment phases.

• Own the relationship with Cresta’s Partners and work with the internal Partner Team. • Ensure partners are enabled, technically equipped, and positioned to successfully deliver joint solutions to customers. • Act as a trusted advisor for our partners, guiding them toward investing in and building a Cresta partner program. • Serve as a trusted advisor and platform expert, connecting technical capabilities to strategic business outcomes for partners and customers. • Drive partner success through executive presentations, solution demonstrations, and technical presales support. • Develop scalable messaging, enablement content, and solution frameworks that accelerate partner-led revenue growth. • Cultivate trusted relationships with strategic partners including GSIs, BPOs, and technology partners. • Influence and align stakeholders across Partner Sales, Direct Sales, Partner Enablement, Product, and Solution Engineering to execute and scale Cresta's partner strategy.