• Unterstützung bei der Planung, Organisation und Durchführung interner und externer Events • Koordination organisatorischer Abläufe sowie Abstimmung mit internen und externen Ansprechpartnern • Mitwirkung bei der Konzeption und Umsetzung von Marketingkampagnen • Erstellung von Content, Grafiken und visuellen Inhalten (z.B. Einladungen, digitale Screens) • Sicherstellung eines konsistenten Markenauftritts (CI/CD) • Unterstützung bei Monitoring und Analyse von Kampagnen- und Event-Performance (z.B. Teilnehmerzahlen, Engagement, Reichweite) • Ableitung von Optimierungsmaßnahmen zur Weiterentwicklung von Events und Kampagnen

• Own and elevate our tradeshow and event strategy • Lead the end-to-end execution of Fleetio’s presence at key industry events • Support high-impact brand moments, such as sponsorship activations and special events • Create memorable, high-performing event experiences • Drive pipeline and amplify presence in the fleet industry • Align with demand-generation and sales goals to drive results

• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.