RateHawk is an online booking platform featuring hotels, car hire and related travel services.
Loyalty Lead
Location
Worldwide
Posted
11 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Loyalty Lead
RateHawk
Role Description Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth. - Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives. - Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift. - Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value. - Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews. - Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse. - Conduct market and competitor benchmarking to identify industry trends and best practices in loyalty program design. - Define business and functional requirements for new loyalty mechanics and collaborate with Product and Analytics teams to implement program enhancements. - Lead continuous testing and experimentation within the loyalty framework to improve partner engagement and long-term activity consistency. Qualifications - Bachelor’s degree in Marketing, Business Administration, Management, or a related field. - 5-7+ years of experience in Loyalty Programs, Retention Marketing, CRM, Customer Experience, or Lifecycle Marketing roles. - Proven experience in designing, launching, and managing loyalty or incentive-based engagement programs. - Strong analytical skills with the ability to work with large datasets and derive actionable performance insights. - Hands-on experience with CRM platforms and analytical tools for customer data management and behavioral analysis. - Experience in evaluating campaign or program effectiveness using metrics such as retention rate, frequency, or ROI. - Demonstrated experience working cross-functionally with Product, Commercial, Marketing, and Data teams. - Project ownership experience in customer engagement or retention-focused initiatives. - Solid understanding of customer experience principles and engagement optimization methods. - English level B2. Benefits - Flexible schedules and opportunity to work remotely. - Ambitious and supportive team who love what they do, appreciate each other, and grow together. - Internal programs for adaptation and training, development of soft skills, and leadership abilities. - Partial compensation for participating in external training and conferences. - Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world. - Corporate prices on hotels and travel services. - MyTime Day Off - an extra non-working day without loss of compensation.
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