Marketing Operations Lead
Location
United States
Posted
13 days ago
Salary
$135K - $150K / year
Seniority
Senior
Job Description
Marketing Operations Lead
Positively Partners
• Own the Marketing Operations roadmap, aligned to departmental and organizational priorities • Define and maintain governance for campaign setup, tracking, segmentation, and data quality • Serve as the primary liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting • Identify, design, and pilot responsible AI-enabled approaches — including advanced prompting and agentic workflow design — to improve operational efficiency while maintaining data quality and governance • Build and maintain reporting that connects marketing activity to outcomes, including funnel performance, attribution, and ROI • Own campaign taxonomy, tracking standards (UTMs, naming conventions), and KPI consistency across teams • Develop dashboards and performance readouts; translate insights into clear optimization actions • Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability • Operationalize lead-generation programs across channels with clear tracking and measurement • Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops and Sales Ops • Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues • Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions • Manage the marketing automation platform (Marketo), including architecture, governance, and day-to-day administration • Design scalable automation programs including nurture, lifecycle, re-engagement, and event/webinar journeys • Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency and consistency • Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements • Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners • Ensure all campaigns and messaging are standardized and reportable in a systematic way across platforms — from ad to email to web page to lead intake
Job Requirements
- 6+ years of experience in marketing operations, lifecycle marketing, analytics, or a closely related field
- Marketo Certified Expert (MCE) required — candidates must be certified and able to hit the ground running
- Deep, hands-on Marketo administration experience including architecture, automation, and governance
- Experience with CRM platforms and partnering with CRM teams (MS Dynamics 365 or similar)
- Strong marketing campaign operations experience, including QA and documentation discipline
- Strong analytics and data fluency: funnel analysis, segmentation strategy, and KPI development
- BI/reporting skills (e.g., Tableau, Power BI) and demonstrated ability to turn insights into action
- Proven lead-management optimization experience: scoring, routing, and SLA management
- Experience with B2B and B2C funnels and lifecycle governance (e.g., MQL/SQL definitions)
- Working knowledge of HTML/CSS, web analytics, and tracking (UTMs, pixels)
- Demonstrated proficiency with generative AI tools and advanced prompting techniques applied to marketing operations, segmentation, and analytics workflows
- Comfort designing or piloting agentic AI workflows to streamline marketing operations tasks
- Excellent stakeholder communication across technical and non-technical audiences
- Strong ownership mindset with high attention to detail and a continuous improvement orientation
- Adaptable and collaborative, with energy for a fast-paced environment where both strategy and execution are expected.
Benefits
- Medical, dental, vision, life, and disability insurance
- 403(b) retirement plan with employer contributions after 1 year of service
- Paid time off, including vacation, sick, personal, floating holiday, bereavement, and observed federal holidays
- Parental support benefits, including adoption, fertility, and surrogacy reimbursement and two weeks paid parental leave
- Free unlimited Relias professional development courses
- Annual professional development and tuition reimbursement funds
- Calm Premium access
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