Flow

• Work every qualified lead — inbound and outbound — toward a clear next step • Run multi-touch follow-up sequences and refine them based on actual conversion data • Build and maintain the SDR and BDR playbook from scratch • Increase meeting generation and reduce stalled leads • Collaborate closely with Account Executives for smooth handoff into discovery • Feed structured insight back to marketing on lead quality, objections, and messaging gaps • Track and report on core metrics: speed to first touch, MQL-to-meeting rate

• The Head of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. • This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. • A leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. • This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved. • The Head of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion.

Digital Control Incorporated (DCI) is the world’s leading supplier of underground locating and steering products for the horizontal directional drilling (HDD) industry. Since the introduction of this revolutionary technology 30 years ago, Digital Control has been at the forefront of trenchless technologies that enable the efficient installation of underground utilities such as fiber optic, telecom, gas, and water lines world-wide. DCI’s products are valued for their durable design, ease of use and uncompromising commitment to customer service. DCI is seeking a Regional Territory Manager to support the Florida, Alabama, and Georgia territory. This individual will be located in the Fort Lauderdale, Florida area. This role is home office based with headquarters in Kent, Washington. If you are passionate about customer relationship-building and HDD tech, then DCI could be a perfect fit for you! What you’ll do: Manage organizational relationships with dealers and other customers, providing training, technical support and outstanding customer service. Responsible for creating an effective marketing strategy to maximize penetration with assigned territory. Provide technical information to Engineering teams to determine feasibility of company products to meet customer requirements. Requirements Demonstrates excellent customer service skills and understanding of customer business needs, buying criteria, and pain points with current equipment. Able to help customers match up their needs with the appropriate DCI equipment. Builds outstanding trust with customers. Effective at juggling multiple tasks and prioritizing work to meet the needs of all resellers, contractors/drillers and other customers in the territory. Demonstrates great working knowledge of technical equipment operations, and aptitude to become an expert in advanced HDD locating techniques, theory and application. Demonstrates great communications skills to effectively communicate technical and market information to various audiences including drillers, senior leaders and everyone in between. Possess strong critical thinking skills including troubleshooting, problem analysis and good judgment/decision making. Inquisitive about troubleshooting DCI equipment and usage to determine root causes and effective solutions. Demonstrates effective collaboration and innovation with the field team and across all other functions within the company. Bachelor’s degree or equivalent combination of work experience and education. Minimum of 5+ years of experience in Customer Service or outside/field sales. Experience and knowledge of the trenchless technology industry required. Able to navigate physical requirements of working in construction sites. Experience and knowledge of the trenchless technology industry. Experience in sales preferred. Spanish speaking/bilingual preferred. Operate a company vehicle, must have clear driving records. Who you are: Highly effective communicator, both written and oral, who is able to collaborate with multiple groups within the company. Self-motivated and independent. Relationship-builder, trustworthy and reliable. Engaging style to help others learn DCI equipment. Unwavering business ethics and ability to effectively manage proprietary product information. Benefits Unparalleled health benefits (PPO plan with no deductibles, no co-pays, DCI covers 99% of costs) Quarterly bonuses: we all share in the success of the company Professional development 401k match (3% match from DCI regardless of participation, 5% maximum match, 100% vested immediately) 22 days PTO Parental leave Company covers 100% of payroll taxes for state family medical leave 11 annual paid holidays plus 1 floating holiday Winter break (we are closed the last week of each year) See more benefits information here. Compensation: DCI is proud to offer comprehensive compensation packages including competitive base pay and discretionary quarterly profit sharing bonuses to all part-time and full-time team members. Base pay is reviewed at a minimum on an annual basis. Pay range: $113,300 - $133,300 per year. To ensure equity, our compensation philosophy is to bring people into new roles in the range of the mid-point of that role. Factors considered for pay include the level of skill, experience, training, external market factors, and internal value. Profit sharing bonus: Over the last 3 years, quarterly bonuses ranged between 11% and 17%. Future bonuses could be higher or lower depending on company profits. Why DCI? Work hard, play often... DCI employees are innovative and creative. Our open (forest-like) work environment creates free flowing conversations across all functions. We have gaming days; Lego challenges and ping pong matches to build on our creativity when one hits a roadblock. If that is not enough, our employees bring their four-legged companions (dogs) to work and can take them for a walk around the Green River trail. DCI takes pride in caring a lot about our employees. We believe that employees should not be burdened with benefits expenses, so we provide lucrative health care plans unmatched in most other companies. We also like to eat at DCI and find any excuse to celebrate the most random holidays (Pi Day, Chocolate Ice Cream Day, etc.) We have monthly catered lunches, a fully stocked snack area, sporting tickets, wellness competitions, and most importantly a team of people who will tell you that DCI is the best place they've ever worked. This is evident by our long service team and low turnover. We Celebrate Inclusion: DCI is an equal opportunity employer. Employment at DCI is based solely on a person's merit and qualifications directly related to professional competence. DCI does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. It is DCI’s policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. The Company's EEO policy includes the full & complete support of the Company and all levels of leadership. Because it's just the right thing to do. We hope you think so too.

• Bridging strategy and execution: Translate product strategy into clear, measurable technical outcomes and objectives. • Defining requirements: Partner with engineering to balance user needs, feasibility, and business impact. • Delivering outcomes: Set success metrics/KPIs, measure progress, and connect decisions to results. • Own metrics: Define, track, and report adoption, performance, reliability, and business impact. • Plan sprints and releases: Align roadmap, priorities, debt, and infrastructure with product strategy. • Shape specs/architecture: Co-create technical specs and provide architectural input. • Translate across teams: Bridge product, engineering, sales, and customer success. • Prioritize with data: Use usage data, customer feedback, and capacity signals. • Assess feasibility: Evaluate complexity, approaches, and technical risk. • Advocate quality: Set and monitor quality, performance, and reliability targets.

• Expand FlowFuse's customer base and revenue in the regional market, targeting key accounts using an Account-Based Marketing (ABM) approach. • Identify and engage new prospects, and drive deals from initial contact to close. • Test and refine our sales motion to optimize effectiveness in the regional market. • Generate pipeline through proactive prospecting and creative outreach, going beyond traditional cold emails. • Effectively communicate the value proposition of FlowFuse to both technical and business stakeholders. • Collaborate cross-functionally with marketing, product, and customer success to align on go-to-market strategy. • Gather and communicate market feedback to inform product development and sales enablement.

• Partner with Account Executives during discovery to understand customer goals and technical environments. • Deliver tailored demos, solution architecture walkthroughs, and lead technical proof-of-concepts (PoCs). • Help prospects align FlowFuse to their broader industrial and digital transformation goals. • Collaborate on pricing proposals and technical responses to RFPs and security reviews. • Lead technical onboarding and early solution implementation. • Partner with customers to assess results, resolve blockers, and optimize solution design. • Actively explore and surface additional use cases within the customer organization. • Facilitate roadmap alignment and strategic planning discussions with technical champions. • Deliver ongoing best practices, architecture reviews, and training to ensure long-term success.

• Building and maintaining fullstack product features from frontend to backend. • Considering user experience, workflows, and clarity when implementing solutions. • Contributing meaningfully across UI, APIs, and services. • Shipping small, well-scoped changes frequently. • Working closely with Product, Design, and Engineering peers.

• Designing and building AI-powered features and tooling used by customers and internal teams. • Owning fullstack solutions that include frontend, backend, and AI components. • Establishing patterns, guardrails, and examples that other engineers can safely build on. • Ensuring AI features behave predictably in production, including fallback behavior and observability. • Working closely with Product, Design, and Engineering peers to scope and deliver AI-driven solutions.