Causeway Geotech Ltd

• Define, prioritise and deliver the marketing plan with clear ICP segmentation, account tiering and revenue-impact trade-offs. • Lead planning and execution of cross-sell and ABM campaigns targeting high-value, enterprise and strategic accounts. • Own full-funnel campaign planning with explicit metrics at each stage. • Collaborate with Product Marketing to align campaigns with product launches, sales plays and the broader CausewayOne platform narrative. • Deliver multi-channel campaigns across email, digital, webinars, social and events. • Build and manage content for campaigns, including landing pages and nurture flows. • Track and report on campaign performance using HubSpot, Salesforce and Monday.com.

• This role is responsible for owning and managing Causeway’s marketing systems, data, and automation, acting as the central hub across Marketing, Sales, and the Business Unit Marketers to build the operational foundations our go-to-market strategy depends on. • Day-to-day, this means building HubSpot workflows, owning data builds and campaign assets, enriching and segmenting our contact database, and ensuring the wider team is working from a single source of truth with clean, consistent data and well-defined processes at every stage of the funnel. • You’ll also play a key part in defining how we operate as an AI-first marketing function, helping shape and implement our AI-first marketing automation strategy, advising the wider marketing team on AI processes, and raising the overall maturity of how we use technology. • As the team’s authority on our MarTech stack, you’ll ensure our tools are fit-for-purpose as we scale and that we’re staying ahead of what’s possible. • This role supports UK and international marketing teams across the US and Europe, as well as the broader business.