Jurafuchs logo
Jurafuchs

Wir sind ein schnell wachsendes Startup, das Juristische Bildung revolutioniert. Unser Fokus liegt auf datengetriebenem Wachstum und der kontinuierlichen Optimierung unserer Customer Experience. Als Teil unseres Teams hast du die Chance, in einem dynamischen Umfeld zu arbeiten und direkten Impact auf unseren Erfolg zu haben.

Head of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 11-50

Location

Germany

Posted

12 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Head of Marketing

Jurafuchs

Role Description Seit 2018 hat Jurafuchs Hunderttausende Jurastudierende und Referendare beim Lernen begleitet und ist heute die führende Lernplattform für juristische Bildung im deutschsprachigen Raum. Aber was gerade passiert, ist größer als alles, was wir bisher gemacht haben. Was Jurastudierenden und Referendaren beim Lernen geholfen hat, wird bald die gesamte juristische Karriere begleiten. AI macht diesen Sprung nicht nur möglich, sie macht ihn unausweichlich. Und wir gehen ihn jetzt. Jurafuchs wird die führende Marke für Legal Education & Legal AI. Von der ersten Vorlesung bis zum ersten Mandat. Für diesen Sprung brauchen wir jemanden, der Marketing nicht verwaltet, sondern gewinnt. Der Zahlen liest wie andere Texte. Der Experimente liebt, weil er weiß, dass der nächste große Hebel noch nicht gefunden ist. Und der ein Team führt, das dasselbe denkt. Du verantwortest das gesamte Marketing. Strategie, Budget, Kanäle, Team. Du führst perspektivisch vier direkte Reports und bist die Schnittstelle zu Produkt, Growth und Unternehmensstrategie. Das zeigt sich zum Beispiel darin, dass: - eine datengetriebene Marketingstrategie existiert, die auf klaren Hypothesen basiert und kontinuierlich getestet wird - Experimente systematisch aufgesetzt, ausgewertet und in Entscheidungen übersetzt werden - CAC, M1/M12 Retention, ARPA und CLV nicht nur gemessen, sondern aktiv gesteuert werden - Brand und Performance zusammengedacht werden, weil beides auf dasselbe Ziel einzahlt - Budgets dort allokiert werden, wo sie den größten messbaren Impact haben - das Team schnell lernt, klare Prioritäten hat und Entscheidungen eigenverantwortlich trifft - Marketing und Produkt gemeinsam an Wachstumshebeln arbeiten, nicht aneinander vorbei - Jurafuchs als Marke bei Studierenden, Referendaren und Kanzleien klar positioniert ist Qualifications - Du bist nicht jemand, der auf Ergebnisse wartet. Du bist jemand, der sie herbeiführt. - Daten sind für dich die ehrlichste Form von Feedback. - Du liebst Experimente, weil du weißt, dass Intuition allein nicht skaliert. - Du weißt, wann eine Hypothese tot ist und du hast einen nachweisbaren Track Record: Wachstum gebaut, nicht nur begleitet. - KPIs wie CAC, Retention, ARPA und CLV sind für dich keine Reporting-Pflicht, sondern Steuerungsinstrumente. - Du hast schon ein Team geführt und weißt, was das wirklich bedeutet: die richtigen Leute auf die richtigen Probleme setzen, Klarheit schaffen, wo Unklarheit lähmt, und loslassen können, wenn jemand besser ist als du in seinem Bereich. - Du denkst strategisch, bleibst trotzdem nah an der Umsetzung und kennst den Unterschied zwischen Aktivität und Impact. - Du bringst mehrere Jahre Erfahrung mit, davon mindestens zwei in einer Führungsrolle. - Du verstehst Performance- und organisches Marketing, denkst Brand als Wachstumshebel und kannst Strategie entwickeln und gleichzeitig nah an der Umsetzung bleiben. - AI ist nicht dein Werkzeug. Es ist deine Arbeitsweise. Requirements - Du übernimmst kein leeres Blatt. Es gibt ein Team, echte Kanäle, erste Strukturen und einen Gründer, der Marketing bisher selbst mitgetrieben hat und dir jetzt die Verantwortung übergibt. - Dein Job ist nicht, das Bestehende zu verwalten. Es auf das nächste Level zu bringen. - Strategie schärfen, Lücken schließen, das Team weiterentwickeln und Marketing zu dem Hebel machen, der Jurafuchs wirklich skaliert. - Du arbeitest direkt mit den Gründern, sitzt an der Strategie und trägst von Anfang an echte Verantwortung. - Mit echtem Gestaltungsspielraum, Budget und einem Team, das mit dir wächst. - Deine Arbeit wird sichtbar sein: in den Zahlen, die sich bewegen. Im Team, das du weiterentwickelt hast. In der Marke, die in fünf Jahren jeder im juristischen Bereich kennt. Benefits - Jede Woche neue Features, kurze Entscheidungswege und eine AI-First, Human-Always Mentalität. - 100 % remote, flexible Arbeitszeiten und Fokus auf Ergebnisse statt Präsenz. - Radical Candor, Eigenverantwortung und zero Tolerance für Ego-Show. - 2× im Jahr treffen wir uns zu Teamretreats in Europa.

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