Role Description The AI Product Strategy & Experience Director shapes Lumen’s enterprise AI product strategy and experience vision. Reporting to the Chief AI Officer, this role owns the enterprise AI strategy and experience bar, defining what is built, why it matters, how it creates value, and the standards for high-quality AI-enabled experiences. It aligns AI strategy, experience, and value creation across the enterprise, linking technical capabilities to business and human outcomes. The leader identifies where AI can create the most customer and business value, turns strategy into a clear roadmap, and aligns product, engineering, and business leaders around a shared direction. Operating across the enterprise, this role helps keep AI investments focused, differentiated, and designed to deliver meaningful outcomes rather than disconnected point solutions. This role works across teams to influence priorities, set product and experience standards, and guide decisions on what to build, why it matters, and how success will be measured. With direct visibility to senior leadership, this leader helps shape enterprise AI investment decisions and strategic direction. The ideal candidate brings strong product judgment, fluency in AI and emerging technologies, and the ability to turn complex opportunities into clear, value-driven action. Main Responsibilities - Define and drive the enterprise AI product strategy and experience direction. - Translate AI vision into a clear, prioritized roadmap across business units. - Ensure AI initiatives align to a cohesive enterprise strategy and create compounding value. - Identify where AI can deliver the highest customer and business value. - Partner with enterprise leaders to shape prioritization decisions and investment focus. - Develop frameworks that guide what to build, when to scale, and where to avoid fragmented effort. - Raise the enterprise bar for AI product discipline by helping teams define clear outcomes, value hypotheses, fast learning loops, and evidence-based scale/pivot/stop decisions. - Establish enterprise frameworks and principles that enable consistent, high-quality AI-enabled products and experiences. - Shape AI-enabled products and experiences that are designed for new interaction models, not retrofitted onto existing processes. - Drive consistency across AI-enabled journeys, products, and interactions. - Establish principles for trusted, usable, and high-quality AI experiences. - Define evaluation frameworks for performance, adoption, and experience quality. - Influence the development of AI-native capabilities and emerging agentic experiences. - Align product, engineering, design, and business leaders around shared priorities and outcomes. - Translate AI strategy into clear, value-driven messaging for executive stakeholders. - Build enterprise alignment around differentiated customer and business experiences enabled by AI. Qualifications - Proven experience leading enterprise product, platform, or strategy work across complex organizations. - Strong business acumen with the ability to connect strategy, product direction, experience design, and measurable outcomes. - Deep understanding of AI, generative AI, and large language model capabilities and their implications for customer and employee experiences. - Proven ability to influence senior stakeholders and drive alignment across complex, matrixed organizations. - Ability to connect technical possibilities with practical business and customer value. - Strong judgment in identifying where AI can create meaningful differentiation. - Ability to make high-quality decisions in ambiguous and rapidly evolving environments. - Strong prioritization skills, including discernment on where not to invest. - High agency and a structured approach to testing ideas, accelerating decisions, and driving outcomes. Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. - $152,066 - $253,444 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, WY - $159,670 - $266,166 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI - $167,273 - $278,789 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WA Benefits - Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.

• Serve as a strategic partner to the CRO and executive leadership team, owning programs, systems, and content that create inbound pipeline and drive market awareness. • Transform a lean marketing function into a measurable demand creation engine. • Develop digital marketing programs, aligning with Sales through reverse pipeline math. • Own field marketing strategy and manage partner co-marketing programs. • Oversee brand standards and develop an analyst and industry influencer engagement strategy. • Leverage AI for content and messaging updates based on market signals. • Partner with the VP of Revenue Operations on various marketing operational aspects.

• Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events. • Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines. • Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly. • Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences. • Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated. • Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points. • Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place. • Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it). • Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them. • Own execution of our priority events in the US and UK. Drive everything from pre-event ABM, on-site presence, and post-event follow-up. Measure pipeline contribution, not booth traffic. • Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy. • Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales. • Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.

• Campaign Execution (UK & US) • Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events. • Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines. • Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly. • Content & Asset Production • Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences. • Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated. • Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points. • ABM & Demand Execution • Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place. • Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it). • Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them. • Events • Own execution of our priority events in the US and UK. • Drive everything from pre-event ABM, on-site presence, and post-event follow-up. • Measure pipeline contribution, not booth traffic. • Customer Marketing • Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy. • Operating Rhythm • Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales. • Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.