Role Description We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Director of Ecommerce, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months. Core Responsibilities - Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. - Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. - Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. - Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. - Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. - Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies. What Success Looks Like - $20M total revenue by June 2027. - Net profit margins of at least 15% on Shopify and 5% on TikTok Shop. - ROAS of 2.0+ on Shopify and 3.5+ on TikTok Shop. - New high-performing bundle funnels launched every month. - Email/SMS contributing at least 25% of Shopify revenue. Qualifications - You are a high ownership leader who thinks like a general manager, not just a marketer. - You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social. - You have a proven track record growing brands beyond $20M in revenue. - You are deeply fluent in Meta and TikTok Ads and high velocity creative testing. - You are hands-on with Shopify, Klaviyo, and Postscript. - You understand bundles, upsells, funnels, and LTV deeply. - You can write, review, and optimize high-converting landing pages. - You are comfortable leading a remote team with clear cadences and accountability. - You value integrity, move fast with intention, and follow through every time. - You care about the mission: learning should be fun, engaging, and screen-free. Benefits - You will have real ownership, real trust, and real impact. - Hadley Designs is a remote-first company built on autonomy, creativity, and accountability. - You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. - Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. - You will be surrounded by A+ team members that value excellence, growth, and doing the right thing. - You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. - Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.

• You design all campaigns and launches across our owned digital channels — consistent and conversion-focused across the shop, landing pages, homepage and CRM. • You conceptualize, create and continuously develop shop content — collection pages, product detail pages, landing pages — including delivery of web-ready assets. • You design and maintain modular email templates and newsletter flows that achieve above-average open and click rates. • You create visual product presentations with genuine appetite appeal — including the use of AI-assisted workflows. • You ensure that all digital touchpoints consistently adhere to our CI/brand guidelines — in close coordination with the Brand team.

• Maintenance and optimization of our Shopify online shop • Support with social media (Instagram, Reddit, Facebook) • Creation of newsletters and marketing campaigns • Assistance with product maintenance and content creation • Support for SEO and online marketing measures • Analysis of website and marketing data • Support in customer service • Assistance with integrating new marketplaces

Role Description We're hiring a hands-on Growth Operator to take ownership of the performance engine of a fast-scaling DTC e-commerce brand. This is not a typical management role. You will work directly with the founder and be responsible for driving growth across markets, channels, and funnels. You don't need to have done this exact role before—BUT you need to be a builder who figures things out fast and gets things done. If you combine analytical thinking with hands-on e-commerce experience and an ownership mentality, this role is for you. Tasks - Performance marketing across Meta, Google, AppLovin (Axon), and Taboola - Creative strategy—identifying winning hooks, angles, and concepts - Copywriting—ads, landing pages, funnels, and product pages - Funnel optimization—CRO, upsells, cross-sells, and conversion rate improvements - Scaling paid traffic and improving ROAS across all channels - Team leadership—managing and scaling a creative team (starting with video editors; you'll be responsible for hiring 2-3 additional video editors in your first 90 days) By "hands-on," we mean you personally execute—you're not delegating everything to a team on day one. You're in the Meta Ads Manager, you're writing copy, you're analyzing data, and you're building the playbooks that the team will eventually follow. Qualifications - 2+ years hands-on experience in DTC / e-commerce with specific examples of brands or accounts you've directly managed - Strong familiarity with Shopify and Meta Ads Manager - Solid understanding of performance marketing and numbers (ROAS, CAC etc.) - Fluent English (written and spoken)—clear communication is essential - Operator mindset—get things done, remove blockers, and take accountability for results Requirements - A builder/operator, not "just" a manager - Fast in understanding problems and finding solutions - Data-driven, but also creative in execution - Someone who takes ownership instead of waiting for instructions - Direct, honest, and easy to work with—no politics, no fluff - Collaborative—lift the team up, not a lone wolf Dealbreaker - Job hopping (less than 18 months at recent roles) - Cannot communicate in English at a very high level - No experience with Shopify or Meta Ads Manager - No spreadsheet/data fluency Benefits - Location: Dubai based at least 6 months per year, working from our office alongside the founder for close day-to-day collaboration - Remote flexibility: The remaining 6 months can be worked remotely with travel flexibility - Relocation support: We support visa sponsorship and relocation logistics for the right hire Company Description GETHR ist Dein idealer Partner für innovatives HR-Management. Wir kombinieren jahrelange Erfahrung mit modernster Technologie, um Dir maßgeschneiderte Lösungen zu bieten. Unser Engagement für Transparenz, Kostenkontrolle und nachhaltige Partnerschaften macht uns zu Deinem vertrauenswürdigen HR-Superhelden. Wir haben bereits mit diversen Top-Unternehmen aus dem DAX40, dem MDAX, vielen mittelständischen Unternehmen und Startups weltweit zusammengearbeitet.