• Act as a representative of our brand, building meaningful connections with community leaders, educators, families, and young people. • Present our services in engaging and accessible ways, both in-person and online, through community events, workshops, and digital channels. • Plan and execute outreach initiatives that reflect the unique needs of local communities while maintaining alignment with broader brand and marketing goals. • Work closely with Field Managers and Marketing teams to provide feedback from the field and contribute to ongoing improvements in community outreach strategies. • Work closely with Partnership teams to support system-level integration efforts. • Utilize social media platforms to create and share content that resonates with local audiences, driving engagement and awareness. • Assist in organizing and promoting local events, from webinars to community meetings, that highlight the benefits of our services. • Gather feedback from community members and local ambassadors to inform future initiatives and improve outreach efforts.

• Lead the development and execution of Arc’teryx’s regional community experience model in the US • Focus on scaling Academy Light and other localized, high-impact formats across the United States • Oversee and lead two high performing regional teams (US West and US East) • Ensure a consistent, high-quality approach to community experiences while enabling regional nuance • Shape national direction, drive expansion strategies, and ensure measurable impact across all programs • Develop marketing briefs to support entry into new markets • Partner with Retail Area Directors and Real Estate teams • Build a scalable playbook to successfully launch and grow community presence in new regions • Guide Area Community teams in delivering localized activations • Ensure seamless integration with store openings • Lead the AOP Planning and Budget planning for the U.S. Community needs • Own U.S. community budgets in partnership with US West and US East Area leaders

• Translate qualitative customer and prospect insights into actionable quantitative data within our CRM to further the depth and quality of our community relationships. • Architect a scalable framework for relationship tagging that balances depth of insight with ease of use across teams • Proactively identify and resolve Salesforce data gaps, partnering with the sales team to drive sustainable data quality improvements • Own the build and ongoing maintenance of key databases, ensuring data is consistently entered, organized, and ready to activate • Manage the intersection of data across platforms (e.g., ensuring relationship and network data in Polinode aligns with and is enriched by what lives in Salesforce and other tools) • Evaluate existing workflows and lead initiatives to automate or streamline inefficiencies • Establish and maintain SOPs and documentation that help the team scale, including things like tear sheets pre-event, post-event upload protocols, and other repeatable processes that keep the team moving efficiently • Support leadership in cultivating a network where relationships are actively nurtured, not just tracked • Map and maintain relationship data across people, companies, and consultants to surface connection opportunities and referral pathways • Conduct Relationship Gap Analysis to surface unknown and dormant relationships in the network and trigger re-engagement workflows to deepen community ties for leadership • Track market intelligence such as RFP activity and procurement cycles that create strategic value across the network • Assist leadership in identifying where the community has gaps, momentum, or untapped potential • Track engagement patterns across the network to help leadership prioritize where to invest time and relationships • Build reporting that keeps leadership informed on referral exchanges, pending opportunities, and follow-up needs

• Own Modo's owned community presence on Discord and Reddit. Daily engagement, server and subreddit moderation, growth of our community footprint, and an engagement playbook (AMAs, contests, partnership tie-ins, cultural moments) that gets players showing up. • Pull community into the broader Modo ecosystem. Connect engaged players to tournaments, events, partnership activations, and product moments. Your community isn't just a fan base. It's the audience most likely to take action on the next thing we ship. • Own Modo's reputation strategy across Trustpilot, the iOS and Google Play stores, and other review surfaces. Treat reputation as a system to be designed, not a queue to be answered. Review velocity, platform-specific mechanics, response strategy, and the long game of compounding trust. • Develop and maintain response playbooks for the most common player questions and keep them current as the product evolves. • Lead brand defense across reviews, Reddit, Discord, and the wider web. Operate within an agreed playbook on our owned channels, partner with Marketing leadership on broader public statements, and know the difference between feeding the fire and putting it out. • Surface player sentiment and product feedback to Marketing, Product, and leadership. Be the early-warning system for what's working and what isn't. • Identify and cultivate Modo's most engaged players: the future ambassadors, beta testers, and word-of-mouth engine. • Partner with the Social Media Manager on cross-channel moments and with the Influencer team when creators show up in our communities. • Build the reporting cadence for the function. Reputation health across Trustpilot and the app stores, community engagement and growth across our owned platforms, and the player-insight pipeline you surface to product and leadership. Make it visible to leadership and tie it back to business impact.