- Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships - Drive net-new qualified enterprise pipeline aligned to ICP accounts - Strengthen campaign architecture, segmentation, and targeting precision - Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem - Improve campaign-to-opportunity conversion and channel efficiency - Establish clear performance benchmarks, reporting rigor, and pipeline visibility - Partner closely with Sales leadership to align on target accounts and revenue goals - Lead and mentor the demand team toward experimentation, accountability, and performance

• Work From Anywhere in LATAM and the Philippines • Full-time, Monday–Friday | Significant daily overlap with US business hours (ET/PT) • Own end-to-end campaign setup across assigned accounts — targeting, geos, budgets, bids, ad copy, and extensions • Implement and QA conversion tracking across Google Ads and GA4 • Monitor accounts daily, run A/B tests, flag pacing and performance issues before you're asked, and pull clean reports in Looker Studio • Ensure campaigns go live error-free and perform against CPA and ROAS targets

• Drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. • Apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. • Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options. • Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes. • Integrates search and shopping into broader growth plays; communicates in business terms. • Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes. • Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions. • Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth. • Educates clients and internal teams; codifies learnings and playbooks that scale. • Operates with accountability and bias to action; spots and eliminates process and media waste.

• Work with Demand Generation to develop and execute a comprehensive strategy for content marketing in alignment with RL’s overall demand generation goals and objectives. • Work with the Content Team to manage a content calendar to ensure consistent and timely delivery of high-quality content for the purpose of demand generation goals across channels including: webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media content. • Serve as a liaison between product marketing and demand generation to ensure content is strategically aligned with campaign themes & company priorities. • Work with RL’s SEO/AEO team to create, optimize, and develop content aligned with strategies to increase organic traffic and improve SERP rankings. • Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group). • Create and curate content for social media platforms and engage with the community. Work with RL’s Creative team to execute social media campaigns - scheduling posts, etc. • Monitor demand gen content performance metrics and use data insights to drive content strategy and improvements. • Collaborate with cross-functional teams to ensure brand consistency and messaging alignment. • Stay up-to-date with industry trends, best practices, and emerging content marketing techniques. • Other duties as assigned