• Work with Demand Generation to develop and execute a comprehensive strategy for content marketing in alignment with RL’s overall demand generation goals and objectives. • Work with the Content Team to manage a content calendar to ensure consistent and timely delivery of high-quality content for the purpose of demand generation goals across channels including: webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media content. • Serve as a liaison between product marketing and demand generation to ensure content is strategically aligned with campaign themes & company priorities. • Work with RL’s SEO/AEO team to create, optimize, and develop content aligned with strategies to increase organic traffic and improve SERP rankings. • Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group). • Create and curate content for social media platforms and engage with the community. Work with RL’s Creative team to execute social media campaigns - scheduling posts, etc. • Monitor demand gen content performance metrics and use data insights to drive content strategy and improvements. • Collaborate with cross-functional teams to ensure brand consistency and messaging alignment. • Stay up-to-date with industry trends, best practices, and emerging content marketing techniques. • Other duties as assigned

Role Description The Content Manager, Demand Generation will be responsible for developing and managing the strategy and execution of content supporting demand generation operations for ReversingLabs. This manager role will report directly to RL’s Senior Director of Demand Generation & Growth Marketing (Christina Lyle), and will also support the Digital Marketing Lead, Jose Bormey with SEO/AEO efforts. The role will also have a dotted line to the Content Team and Product Marketing, with the goal of creating compelling and engaging content across various channels aligned to overall content themes for the company. The Content Manager, Demand Generation role requires both creative and strategic thinking as well as strong project management skills, as they work to educate the market about the rapidly changing threat and software supply chain security spaces, and increase RL brand awareness and promote engagement with ReversingLabs by individuals who align with RL’s target audiences. What You Will Do - Work with Demand Generation to develop and execute a comprehensive strategy for content marketing in alignment with RL’s overall demand generation goals and objectives. - Manage a content calendar to ensure consistent and timely delivery of high-quality content across channels including: webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media content. - Serve as a liaison between product marketing and demand generation to ensure content is strategically aligned with campaign themes & company priorities. - Work with RL’s SEO/AEO team to create, optimize, and develop content aligned with strategies to increase organic traffic and improve SERP rankings. - Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group). - Create and curate content for social media platforms and engage with the community. - Monitor demand gen content performance metrics and use data insights to drive content strategy and improvements. - Collaborate with cross-functional teams to ensure brand consistency and messaging alignment. - Stay up-to-date with industry trends, best practices, and emerging content marketing techniques. - Other duties as assigned. Justification The Content Manager, Demand Generation is a position designed to improve the efficiency and effectiveness of RL’s demand generation team by closely coordinating content creation — from webinars to reports to social media posts and AEO — with the needs of the demand generation team and specific demand generation campaigns. The position will fill an existing vacancy on the Demand Generation team resulting from the departure of RL’s Senior Manager of Demand Generation (formerly Joanna Smith Vance). It will also promote closer alignment and collaboration between RL’s content marketing and product marketing teams with demand generation. Given that demand generation is critical for RL marketing to populate its lead pipeline and meet its sales goals, aligning the position to take a more active role in creating and managing the content that fuels DG campaigns is critical for RL’s continued success. Why Now? Demand Generation is a critical element of RL’s sales and marketing strategy. In the past two years, DG activities have resulted in the creation of 1,750 meetings booked, resulting in $20M in new logo pipeline. Recent departures from the DG team pose extreme challenges as it looks to continue to conduct effective campaigns at the cadence needed to keep RL’s sales pipeline populated to the degree needed to produce new accounts and revenue. Refilling this position, while also modifying the role to better meet the needs of our demand generation and sales teams, is critical if RL is to turn the “lemons” of departing employees into the “lemonade” of revised and more effective marketing and sales strategies. Qualifications - Bachelor's degree in Marketing, Communications, or related field. - 3-6 years of experience in content marketing for B2B SaaS or technology companies. - Proven track record of developing and executing successful content marketing strategies. - Strong writing and editing skills, with the ability to create engaging and persuasive content. - Experience working with AI tooling including Jasper, ChatGPT, Anthropic Claude and Google Gemini to automate and facilitate content creation. - Experience with SEO optimization and familiarity with SEO tools. - Knowledge of social media platforms and experience with social media content creation and management. - Understanding of marketing analytics and ability to interpret data to drive content strategy. - Excellent project management and organizational skills, with the ability to prioritize and meet deadlines. - Ability to work collaboratively and cross-functionally in a fast-paced, deadline-driven environment. - Experience in the cybersecurity industry is a plus. - Experience with marketing automation and CRM platforms is a plus. Benefits - Base Salary: $119,000 – $129,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity. - 401(k) with both Traditional and Roth options to support your long-term financial goals. - Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings. - Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels. - Health Reimbursement Arrangement (HRA) to reimburse your medical deductible. - 100% Employer-paid dental, vision, disability, and life insurance. - Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage. - Pet insurance. - Complimentary Calm app membership to support mindfulness, focus, and better sleep. - Flexible PTO. - Quarterly Wellness Weekends: company-wide 3-day breaks built into the year. - Remote work stipend to help offset internet and cell phone expenses. - Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization. - Continuous learning and development with full access to Udemy Business. - Clear paths for advancement, internal mobility, and ongoing career development. - A collaborative, innovative, and remote-first environment.

• Own daily Meta campaign operations • Drive strategic testing by scaling creative experiments and A/B tests • Lead creative pipeline coordination • Conduct deep-dive data analysis into campaign metrics • Coordinate seasonal promotions and new product launches • Collaborate cross-functionally with marketing and product teams

Role Description Du willst Paid Search nicht nur betreuen, sondern wirklich weiterentwickeln? Paid Search steht an einem Wendepunkt. AI, Automatisierung, Performance Max, Feed-Qualität, First-Party-Data und neue Search-Erlebnisse verändern grundlegend, wie erfolgreiche Accounts gesteuert werden. Klassisches Kampagnenmanagement reicht dafür nicht mehr aus. Gefragt sind Menschen, die strategisch denken, Muster erkennen, Testing sauber aufsetzen und aus Komplexität klare Wachstumshebel ableiten. Genau hier kommst Du ins Spiel. Als unabhängige Digital-Marketing-Agentur mit eigener Technologieentwicklung denken wir Paid Search nicht isoliert, sondern als zentralen Bestandteil moderner Wachstumsstrategien. Als Lead Paid Search / SEA (m/w/d) übernimmst Du die fachliche Führung unseres Paid-Search-Bereichs. Du entwickelst Strategien, setzt Standards, coachst Kolleginnen und Kollegen fachlich und sorgst dafür, dass wir nicht nur operative Exzellenz liefern, sondern Paid Search konsequent auf das nächste Level bringen. Dich erwartet eine 100 % remote Rolle mit echtem Gestaltungsspielraum: Du optimierst nicht nur Kampagnen, sondern prägst mit, wie modernes Paid Search bei uns künftig gedacht, umgesetzt und weiterentwickelt wird. Aufgaben - Du führst unseren Paid-Search-Bereich fachlich und übernimmst Verantwortung für komplexe, internationale Kundenaccounts. - Du entwickelst moderne Paid-Search- und Full-Funnel-Strategien – datengetrieben, kanalübergreifend und mit Blick auf nachhaltiges Wachstum. - Du übersetzt strategische Ziele in klare Prioritäten für die operative Umsetzung und sorgst dafür, dass Ressourcen dort eingesetzt werden, wo sie den größten Impact erzielen. - Du baust eine starke Testing- und Lernkultur aus: mit Hypothesen, Experimenten, klaren Learnings und konkreten Handlungsempfehlungen. - Du prüfst neue Plattform-Features, Formate, Automatisierungs- und AI-Möglichkeiten und machst daraus skalierbare Standards für Team und Kunden. - Du berätst Kunden und interne Stakeholder auf Augenhöhe – als strategischer Sparringspartner für Performance, Wachstum und Weiterentwicklung. - Du setzt fachliche Standards für Methoden, Qualität, Account-Strukturen und strategische Herangehensweisen im Paid Search. - Du coachst und entwickelst Kolleginnen und Kollegen fachlich weiter und stärkst das Team im operativen Alltag. - Du bringst unsere Paid-Search-Expertise in Pitches, Kundenpräsentationen und internen Austauschformaten wirkungsvoll ein. Qualifications - Mindestens 5 Jahre Erfahrung in Paid Search, SEA oder Search Advertising. - Strategisches Verständnis für Performance-Marketing, Business-Ziele, Daten und digitale Wachstumshebel. - Erfahrung mit komplexen Account-Strukturen, Automatisierung, Smart Bidding, Performance Max und modernen Search-Setups. - Analytisches Denken: Du erkennst Muster, setzt klare Prioritäten und leitest konkrete Handlungsempfehlungen ab. - Testing-Mindset: Du entwickelst Hypothesen, testest strukturiert und machst Accounts systematisch besser. - Sicheres Auftreten in Kundenberatung, Sparring und Präsentationen. - Strukturierte, eigenverantwortliche Arbeitsweise. - Verhandlungssichere Deutschkenntnisse (C2); Englischkenntnisse von Vorteil. Benefits - 100 % Remote-Work mit flexibler Zeiteinteilung. - Verantwortung und Vertrauen ab dem ersten Tag. - Kurze Wege, schnelle Entscheidungen und direkter Austausch mit Strategie, Tech und Management. - Internationale Kundenprojekte mit hoher Sichtbarkeit und strategischem Impact. - Kein Micromanagement – entscheidend sind Qualität, Wirkung und Verlässlichkeit. - Ein erfahrenes, kollegiales Team, das fachlich stark ist und pragmatisch arbeitet. - Raum, Dich fachlich weiterzuentwickeln, Wissen zu teilen und eigene Themen voranzubringen. - Tolle Benefits wie z.B. Business Bike oder EGYM Wellpass. Company Description Hurra com™ is a leading independent digital performance agency and technology provider. Originally based in Germany, we now operate globally, creating an innovative landscape where cutting-edge technology meets creative online marketing strategies. Our core services include SEM, SEO, social media, and display advertising, all supported by advanced technologies such as GDPR-compliant tracking and anti-click fraud systems. However, we don’t stop there. Our team is committed to transformative consultancy and strategic services, shaping the future of digital marketing. At Hurra com™, we embrace the power of remote work, valuing diversity and flexibility. Our team is our greatest asset, continually evolving to tackle the challenges of the digital world. Ready to make an impact? Dive into a culture of collaboration, creativity, and continuous learning. Unleash your potential at Hurra com™!