SpryPoint logo
SpryPoint

Smart Solutions for Smart Utilities

Head of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

New York

Posted

13 days ago

Salary

0

Seniority

Lead

Bachelor Degree8 yrs expEnglishSQL

Job Description

Head of Marketing

SpryPoint

• Serve as a strategic partner to the CRO and executive leadership team, owning programs, systems, and content that create inbound pipeline and drive market awareness. • Transform a lean marketing function into a measurable demand creation engine. • Develop digital marketing programs, aligning with Sales through reverse pipeline math. • Own field marketing strategy and manage partner co-marketing programs. • Oversee brand standards and develop an analyst and industry influencer engagement strategy. • Leverage AI for content and messaging updates based on market signals. • Partner with the VP of Revenue Operations on various marketing operational aspects.

Job Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus
  • 8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability
  • Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
  • Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement
  • Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution
  • Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally
  • Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met
  • Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus
  • Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles (Preferred)
  • Experience owning large-format annual client conferences and high-investment industry event programs (Preferred)
  • Background in high-growth, PE-backed, scale-up SaaS environments (Preferred)
  • Familiarity with channel partner marketing models and partner-influenced pipeline reporting (Preferred)
  • Experience building or scaling a product marketing function, or working closely alongside a PMM team (Preferred)

Benefits

  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible working arrangements
  • Professional development opportunities

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