Government Executive Media Group LLC logo
Government Executive Media Group LLC

GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies.

Vice President, Event Content & Programming

Location

United States

Posted

6 days ago

Salary

$150K - $175K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Vice President, Event Content & Programming

Government Executive Media Group LLC

Role Description GovExec is seeking an accomplished and visionary Vice President, Event Content & Programming to lead the content strategy, programming vision, and audience engagement framework across the company's enterprise events portfolio, including GovExec, ATARC, and the Federal Business Council (FBC). This executive leader will be responsible for shaping the intellectual capital that powers GovExec's events business, ensuring our conferences, summits, working groups, executive roundtables, leadership programs, and custom events deliver unparalleled value to government and industry audiences. Reporting to the COO, the VP will oversee a team of content and programming professionals and serve as the primary architect of GovExec's event content strategy. This leader will work closely with Editorial, Research, Membership, Marketing, Audience Development, and Revenue teams to create integrated experiences that extend beyond individual events and foster year-round engagement across our communities. The ideal candidate combines conference programming expertise, editorial instincts, audience understanding, executive relationship-building skills, and a deep understanding of how content, events, memberships, and communities work together to drive growth. Responsibilities - Enterprise Content Strategy & Portfolio Leadership - Develop and own the content vision and programming strategy across GovExec's enterprise events portfolio. - Establish annual and multi-year content themes aligned with market trends, audience priorities, and business objectives. - Identify emerging opportunities, white-space markets, and new event concepts that support portfolio growth. - Create scalable frameworks for programming across conferences, summits, working groups, executive forums, training programs, and custom client events. - Ensure content strategy supports audience growth, engagement, membership development, sponsorship value, and revenue objectives. - Serve as the executive owner of content quality, consistency, and audience relevance across all events. - Editorial, Research & Community Integration - Partner closely with Editorial leadership to align event programming with newsroom priorities, reporting themes, and audience interests. - Collaborate with Research & Intelligence teams to incorporate proprietary data, benchmarking, surveys, and market insights into event experiences. - Develop integrated content strategies that connect events, editorial products, research, memberships, training, and digital communities. - Help establish GovExec as the leading convenor and thought leadership platform for the public sector market. - Team Leadership & Organizational Development - Lead, mentor, and develop a team of event content and programming professionals. - Establish content standards, speaker quality benchmarks, and programming best practices across the organization. - Build team capabilities that support growth across GovExec, ATARC, and FBC. - Foster a culture focused on audience value, innovation, collaboration, and continuous improvement. - Executive-Level Speaker & Industry Engagement - Build and maintain relationships with senior government officials, policymakers, military leaders, industry executives, academics, and influential subject matter experts. - Guide speaker strategy for flagship events and marquee programs across the portfolio. - Represent GovExec externally at industry events, conferences, and stakeholder meetings. - Serve as a senior advisor to leadership on audience trends, industry developments, and emerging market opportunities. - Revenue Partnership & Business Growth - Partner with Revenue, Marketing, and Business Unit leaders to develop event products and sponsorship opportunities that align with audience needs. - Provide strategic content support for major client engagements and enterprise partnerships. - Help evaluate new business opportunities, event launches, and portfolio investments. - Use audience intelligence and market insights to inform product development and growth initiatives. - Performance & Portfolio Optimization - Establish KPIs and success metrics related to audience engagement, speaker quality, attendance growth, community participation, and event performance. - Evaluate portfolio performance and identify opportunities to improve impact, scalability, and audience value. - Monitor competitive activity, market trends, and emerging event formats to ensure GovExec maintains a leadership position within the industry. Qualifications - 10+ years of experience in conference programming, media, journalism, event content, public affairs, research, or related fields. - 5+ years of experience leading content, conference production, editorial, or programming teams. - Demonstrated success building content strategies for large-scale event portfolios, media organizations, membership communities, or thought leadership platforms. - Strong understanding of government, public sector technology, defense, policy, workforce, acquisition, or related markets preferred. - Exceptional communication, presentation, and executive stakeholder management skills. - Proven ability to build relationships with senior government officials, industry leaders, and high-profile speakers. - Strong strategic, analytical, and audience-focused mindset. - Experience working across editorial, commercial, membership, marketing, and operational functions. - Bachelor's degree required; advanced degree preferred. What Success Looks Like - Creates a unified content vision across GovExec, ATARC, and FBC. - Develops market-leading event programming that drives audience growth and engagement. - Establishes stronger alignment between editorial, events, research, membership, and community initiatives. - Builds and develops a high-performing content team capable of supporting a growing portfolio. - Launches new content franchises, event concepts, and community engagement models that support long-term growth. - Positions GovExec as the premier destination for public sector thought leadership, networking, and professional engagement. Benefits - Medical, dental, and vision insurance plans - 401(k) retirement plan with company match - Open time off policy - Twelve weeks paid parental leave - Supportive, collaborative teams - Unique opportunity to help government officials from a private sector company - Expansive learning and development opportunities Commitment to Shared Values - Soul of Entrepreneurship - Culture of Inclusion - Force of Ideas - Spirit of Generosity Compensation The compensation range for this role is $150,000 to $175,000 per year, including bonus potential. Equal Opportunity Employer Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.

Related Categories

Related Job Pages

More Content Marketing Manager Jobs

Prompt Creation Expert Thai

Welo Global

Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

Role Description We’re searching for talented linguists to join Project Hamal and help us redefine how travelers engage with car rental and driving tips worldwide. This isn’t just a translation job — it’s an opportunity to craft AI-powered localization prompts that produce natural, culturally relevant, and engaging content for a major travel platform. You’ll play a key role in ensuring travelers get clear, concise, and actionable advice, all while amplifying the convenience of car hire services globally. - Engineer system and user prompts that guide LLMs (large language models) to create fluent, native-sounding content for Thai (Thailand). - Localize car hire tips across six key topics: - Driving style - Parking - Tolls and road charges - Getting to rental counters - Top sights by car - Insurance - Ensure Thai (Thailand)-specific rules account for grammar, formality, pronoun conventions, transport terminology, and cultural nuances. - Produce two localized example outputs based on real source content. - Identify and flag edge cases to help the team handle complexities like language expansion, cultural sensitivities, or technical constraints. Qualifications - Native or near-native speaker of the Thai (Thailand) language with strong English proficiency. - Proven experience in localization or UX writing — you know how to work within tight character limits and craft user-friendly content. - Confidence in AI content workflows — you can structure, refine, and evaluate LLM prompts to ensure high-quality outputs. - Familiarity with travel and transport terminology in your market — you understand car hire, tolls, parking systems, and driving regulations. Nice to Have - Experience writing for travel platforms or mobile UX environments. - Knowledge of local driving laws, emissions zones, or toll systems. - A background in evaluating AI-generated text for fluency and tone. Requirements - Start Date: ASAP - Duration: up to 5 hours with possible extension - Job Type: Freelance - Location: Remote (Thailand) - Language: Thai (Thailand) - Pay Rate: $15.00/hour Benefits - Opportunity to contribute to a major travel platform. - Flexible working hours. - Remote work opportunity. Company Description Thank you for your interest in joining Welo Data’s community and contributing to this exciting project. We look forward to collaborating with you! We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Thailand
$15 / hour
Scratch Financial logo

Content Marketing Lead

Scratch Financial

Scratch Financial is the world's simplest patient financing solution.

Full TimeRemoteTeam 11-50Since 1912H1B Sponsor

Who We AreScratch Financial (“Scratch”) is a late stage venture-backed financial technology business based in Pasadena, California. At Scratch, everything starts and ends with our mission: being the payment partner of choice for veterinary practices and helping pet parents access the care their animals need without financial barriers. Driven by our award-winning technology, Scratch has become the fastest growing financing provider in veterinary care, with a partner network of 15,000+ practices across the U.S. and Canada. Scratch has 2 main products: - Scratch Pay: Point-of-sale client facing lending, including a BNPL offering and longer-term payment plans - Scratch Checkout: Payment processing that is integrated with the veterinary practice management software We are a company built on the foundation of transforming the way pet healthcare payments are done, and we are looking for innovators who share our commitment to shaping the future of veterinary care financing. If putting compassion first, helping tell the story of groundbreaking products and continuously learning & refining to achieve exceptional outcomes sounds like you, then we encourage you to apply. Position OverviewScratch is hiring a Content Marketing Lead to own the strategy and execution of content across our marketing, sales enablement, and partner education programs. This role will drive how Scratch earns the attention of independent veterinary practices, moves prospects through the funnel, and delivers measurable impact on activated deals and attributed revenue. This role will deftly balance content strategy and execution. You will translate deep knowledge of the veterinary practice landscape into content that is clear, credible, and built to convert. You will partner with the Director of Marketing to develop and own Scratch’s content strategy, defining our SEO and AEO approach, building the editorial framework that connects content investment to pipeline outcomes, and ensuring every asset serves a clear purpose in the buyer journey. Compassion and human (and animal!) relationships are core to how Scratch operates. The Content Marketing Lead will champion a human-first content standard and leverage AI thoughtfully for ideation, seeding, and enhancement to build the best content possible. You’ll collaborate closely with the Scratch marketing, sales, and product teams, as well as a dedicated design agency. You won’t regularly be producing creative design work from concept to final product but you will adapt templates and use design tools to bring polished, publication-ready assets across the finish line. What You'll DoReporting to the Director of Marketing, this role will be responsible for content strategy and execution across the full marketing and sales lifecycle. - Develop and own Scratch’s content strategy, including SEO and AEO frameworks, editorial calendar, and content-to-pipeline attribution model. - Understand and drive performance through our content-to-pipeline funnel, including audience segmentation, content engagement, pipeline attribution, and deal influence to continuously refine strategy and prioritize resources. - Own the editorial calendar and ensure a consistent cadence of SEO-informed content including blog posts, case studies, whitepapers, and more. - Ideate, create, and maintain sales enablement materials that help the sales team engage, educate, and convert prospects including interactive demos, one-sheeters, and more. - Manage and produce email content in HubSpot that delivers the right message to the right audience at the right time. - Lead social short-form content for various channels, including Facebook, Instagram, LinkedIn, Tiktok, and more. - Own webinar strategy and execution from topic development through post-event follow-up, including presentation content and bite-sized features that extend their reach. - Source and build customer testimonials in a variety of formats, including quotes, case studies, video testimonials, and more. - Collaborate with cross-functional teams including sales, customer success, product, business intelligence, our dedicated design agency, and more. What We Are Looking ForThe ideal candidate is a strategic content leader who is equally comfortable setting direction and doing the work. You think in funnels and frameworks but write with clarity and humanity. We’re looking for someone who builds audience understanding the hard way, through listening and experience with the customer, and leverages that understanding to drive measurable results. - 5+ years of content marketing experience, with demonstrated ownership of both strategy and execution in a B2B environment, ideally in veterinary, healthcare, or FinTech. - Direct experience producing content for the veterinary or animal health industry strongly preferred. - Proven ability to build and manage a content strategy that drives measurable outcomes such as activated prospects, pipeline influence, and attributed revenue. - A portfolio demonstrating range across marketing content, sales collateral, and email copy. Deep working knowledge of SEO best practices and a growing fluency in AEO, structuring content to generate direct answers, build topical authority, and earn citations in AI-driven search experiences. - Proven ability to develop audience understanding through primary research (customer interviews, call reviews, market studies) and translate those insights into resonant content. - Experience with HubSpot or a comparable marketing automation platform. - Proficiency with design tools (Adobe Creative Suite, Figma, and/or Canva) for adapting templates and preparing publication-ready assets. - Experience leveraging AI tools (e.g., Claude, ChatGPT) for ideation, seeding, enhancement, and editing while still bringing your human expertise to create the best possible content. - Ability to manage multiple concurrent projects and meet deadlines in a fast-moving environment. Why You'll Love Working Here - Competitive base salary ranging from $110,000 - $130,000 Scratch is a remote-first company, giving ultimate flexibility to today's nomadic work style. For those who prefer a hybrid model, we do have an office space in Pasadena available for use (which is stocked with snacks & various beverages). We offer unlimited PTO, covered healthcare, 401k match, cell plan reimbursement, and monthly recognition opportunities. We also provide learning platforms and resources for all to keep growing. Not only that, but we have an equity retention policy to ensure you grow as the company grows financially, as well. And if your family is growing, we offer generous parental leave, too! How to ApplyReady to join our team? To apply, please visit our Scratch Careers Page. Be sure to: - Submit your resume. - Answer the custom questions provided. - Feel free to add any additional information or documents you believe are relevant to your application. We look forward to reviewing your application! *Our team will ONLY contact you from the domain @scratchpay.com or @ats.rippling.com Our CommitmentWe’re innovators who care deeply about the lives of pets, their owners, and veterinary professionals. We believe diversity strengthens our team and drives better solutions. Scratch is committed to diversity in its workforce and is proud to be an equal opportunity employer. Scratch considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

United States
$110K - $130K / year
everydays GmbH logo

Working Student UGC Content Creation — Recipes Focus

everydays GmbH

Wir sind verrückt nach Wohlbefinden und Gesundheit. Unser Ziel - ein gesundes Normal!

Part TimeRemoteTeam 1-10Since 2018H1B No Sponsor

• Production of UGC videos focused on recipes and the use of our products • Creation of Reels, TikToks and ad creatives in recipe format • Development of new recipe ideas for our social media channels • Preparation and presentation of recipes on camera • Recording voiceovers, talking-head sequences and food content • Collaboration with the marketing team to develop new content ideas

Germany
MDaudit logo

Content Marketing Manager

MDaudit

Minimizing Risks, Maximizing Revenues in Healthcare

Full TimeRemoteTeam 51-200Since 1993H1B No Sponsor

• Own the end-to-end content strategy and integrated marketing campaigns that drive demand generation • Partner closely with Marketing, Product, Sales, and Customer Success teams • Develop and maintain a deep understanding of the MDaudit Platform, value propositions, and buyer personas • Create and manage the editorial calendar and content distribution plans • Manage relationships with the PR Agency to develop media pitches, awards submissions, and other content • Establish reporting frameworks and analyze content marketing performance metrics across channels • Proactively leverage AI tools to research, generate, optimize, and personalize content production

United States
$110K - $130K / year