• Build, launch, and manage paid advertising campaigns across Google Ads and Meta Ads (Instagram). • Optimize Google Search, Performance Max, Local Services Ads, and Meta campaigns to maximize lead generation and return on investment. • Monitor campaign performance, identify opportunities for improvement, and implement strategic optimizations. • Conduct keyword research, audience targeting, budget allocation, and bid management. • Write compelling ad copy and contribute ideas for creative assets and campaign messaging. • Prepare and present monthly performance reports to clients. • Participate in client meetings to review results, discuss strategy, and provide recommendations. • Translate campaign data into actionable insights that clients can easily understand. • Set clear expectations and maintain strong client relationships through proactive communication. • Collaborate with internal design and development teams to improve landing page performance and conversion rates. • Support funnel optimization and lead generation initiatives. • Maintain accurate documentation, reporting, and project updates using internal tools. • Manage multiple accounts while maintaining high-quality execution and attention to detail.

• Lead and execute paid media strategies across social and search channels. • Define and execute data-driven digital strategies to maximize advertising investments. • Develop advanced paid social media and paid search strategies. • Ensure successful campaign implementation and budget optimization. • Track performance metrics of advertising campaigns. • Collaborate with internal and external stakeholders to drive results. • Conduct thorough research and implement strategies based on client goals. • Manage campaigns across DSP platforms for various formats.

• Set standards: You define how campaigns are run, tested and reported — and build playbooks that make quality scalable. • Strategic account ownership: You lead key accounts strategically, step in where it matters, and know when to step back. • Media buying, creative & funnel: You ensure that briefs, landing pages, and offer mechanics work together. • Use AI: As a genuine workflow multiplier, not as decoration.

Role Description As our Performance Marketing Manager (Paid Social) you hold the keys to our growth engine, transitioning our operations from an external agency to an internal powerhouse. Together with our Paid Social Lead you will refine our Meta strategy, testing bold ideas and scaling winning strategies that bring our hybrid learning worlds to hundreds of thousands of families. - Own daily Meta campaign operations, aiming for top-performance through thoughtful budget scaling, real-time bid adjustments, and smooth execution. - Drive our strategic testing by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets. - Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on time. - Conduct deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategies. - Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals. - Collaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission. Qualifications - 2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environment. - Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization. - Experience using Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions API. - Proficiency in both English and German (C1+) to confidently launch ads and landing pages for our core markets. - Experimental mindset with a deep passion for psychological hooks and creative messaging. - Bonus: You bring experience scaling TikTok campaigns. Benefits - A start-up culture based on trust. - You own your schedule and location - what matters is what you move. - Remote-first, outcome-focused. - Work remotely from anywhere in Germany or the UK, ideally within reach of our hubs Munich, Berlin, and London. - Regular in-person events. - Equity for everyone. - Truly international. - Support beyond the job. - Room to grow. Company Description EDURINO sets new standards for early childhood education through hybrid learning. We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential. As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.