Incubeta

• Process payroll in the US, Canada, Dominican Republic; review payroll reports for accuracy; coordinate with HR and payroll providers as needed. • Record payroll-related journal entries and reconcile payroll accounts. • Ownership of the Headcount stats and PTO reports for multiple regions. • Process and review accounts payable transactions, including invoices, coding, approvals, and payment preparation. • Maintain vendor records and respond to vendor inquiries in a timely manner. • Monitor prepaid expenses, accruals, and other assigned general ledger accounts. • Review for accuracy and process employee expense reimbursements. • Prepare cash projection weekly reports and monitor bank cash balances daily. • Assist with audit and tax requests and provide supporting schedules and documentations. • Assist with improvements to processes and controls across accounting functions. • Identify discrepancies and follow through on corrections in a timely manner. • Own and execute other ad hoc tasks supporting the Controller.

• Support day-to-day accounting operations with a strong focus on accounts payable, payroll management, journal entries, month-end reconciliations, and accurate financial recordkeeping • Responsible for helping maintain the integrity of the general ledger, ensuring timely processing of transactions, and supporting monthly close activities • Reports to the Controller. • Key responsibilities include payroll processing, accounts payable transactions, month-end close activities, and ad hoc operational support.

• Support the HR function through various stages of the employee experience • Maintain the integrity of our HRIS and assist in developing reports • Assist with the rollout and management of culture and engagement initiatives • Work alongside the VP on varied project work • Provide support for recruitment activities

• Brief Management & Intake (Opal) Monitor the client’s internal system ( Opal ) for new project briefs. • Production Workflow (Lytho) Translate client briefs into our internal creative management tool ( Lytho ) with high technical accuracy. • Quality Control: The "Last Line of Defense" Perform a final QA on all creative assets before delivery. • Client Communications & Delivery Upload finished assets back into Opal and manage the feedback loop. • Growth Strategy Work with EMEA teams on reporting of current performance.

• Account leadership & commercial management: You manage your Key Accounts holistically and act as the central point of contact for your clients — from strategic roadmaps and regular business reviews to commercial matters and negotiations. • Growth & value-based development: You proactively identify new revenue opportunities within your accounts and develop targeted initiatives for sustainable development. You emphasize value-based approaches and ensure that the customer’s added value and growth remain the central focus. • Strategic campaign management & performance management: You are responsible for the end-to-end planning, execution and optimization of digital campaigns. You develop media plans based on your clients’ marketing objectives, coordinate execution with internal and external stakeholders, and keep budgets and performance under close control. Through continuous analysis and data-driven optimization you ensure KPIs are met and growth potential is exploited. • Target audience & trend analysis and channel selection: You continuously identify the most effective media channels, including digital platforms, print media and other relevant channels tailored to the needs and preferences of the target audience. • Client communication: You are the main point of contact for our clients and ensure consistent and transparent project communication. • Project administration & commercial ownership: You are responsible for accurate documentation, time tracking and billing of your projects and ensure projects are implemented efficiently and profitably. • Team collaboration: As an active member of the account team you share know-how, optimize processes and support your team members.

• Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360 • Provide hands-on support across key client work, troubleshooting platform issues and guiding solutions • Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.) • Lead by example, actively contributing to delivery rather than operating purely at a distance • Lead and develop a team of experienced GMP practitioners • Build a more scalable and resilient capability, reducing reliance on individual specialists • Design and implement structured upskilling initiatives across the GMP stack • Mentor senior team members and support their development in both technical and client-facing areas • Own the P&L for the GMP function, including forecasting, planning, and performance tracking • Identify opportunities to increase platform adoption, usage, and revenue contribution • Drive operational improvements to support scalability, efficiency, and consistency across clients • Contribute to the broader commercial success of the Market Intelligence function • Partner closely with sales and growth teams to support new business opportunities • Lead the development of technical proposals and solution design for GMP-related pitches • Help position GMP as a strategic growth driver, not just a delivery function • Support cross-sell and upsell opportunities across existing clients • Work closely with media, strategy, sales, and data science teams to deliver integrated solutions • Ensure GMP capability is aligned with broader marketing intelligence and effectiveness strategies • Contribute to a more connected, less siloed approach across the business • Build and maintain relationships with key stakeholders within Google GMP • Stay at the forefront of new platform developments, features, and industry changes • Drive adoption of new capabilities (e.g. privacy-first solutions, automation, AI-led features)

Location: Remote (Canada) Time Zone Preference: Eastern Time Zone About Incubeta: Incubeta is a global marketing partner focused on driving profitable growth by bringing media, creative, data, and technology together into one integrated solution. We partner with CMOs and business leaders who demand clarity, accountability, and meaningful results. We are positioned for momentum in the Americas, believing the future belongs to agencies that can connect performance and brand, strategy and execution, creative and media. Role summary: This is a high-impact leadership role responsible for owning and scaling the Google Marketing Platform (GMP) capability within a broader Market Intelligence function. You will lead the GMP consultancy offering end-to-end, combining deep technical expertise, team leadership, and commercial ownership, with a clear mandate to evolve the function into a more scalable, resilient, and high-performing capability. This is not a purely strategic or managerial role. We’re looking for a hands-on technical leader who remains close to the platforms, acts as a senior escalation point, and leads by example in solving complex client challenges. You’ll operate at the intersection of ad tech, media, sales, and data, playing a key role in both delivery excellence and revenue growth. Responsibilities - Technical Leadership & Delivery - Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360 - Provide hands-on support across key client work, troubleshooting platform issues and guiding solutions - Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.) - Lead by example, actively contributing to delivery rather than operating purely at a distance - Team Leadership & Capability Building - Lead and develop a team of experienced GMP practitioners - Build a more scalable and resilient capability, reducing reliance on individual specialists - Design and implement structured upskilling initiatives across the GMP stack - Mentor senior team members and support their development in both technical and client-facing areas - Commercial & Operational Ownership - Own the P&L for the GMP function, including forecasting, planning, and performance tracking - Identify opportunities to increase platform adoption, usage, and revenue contribution - Drive operational improvements to support scalability, efficiency, and consistency across clients - Contribute to the broader commercial success of the Market Intelligence function - Sales & Growth Enablement - Partner closely with sales and growth teams to support new business opportunities - Lead the development of technical proposals and solution design for GMP-related pitches - Help position GMP as a strategic growth driver, not just a delivery function - Support cross-sell and upsell opportunities across existing clients - Cross-Functional Collaboration - Work closely with media, strategy, sales, and data science teams to deliver integrated solutions - Ensure GMP capability is aligned with broader marketing intelligence and effectiveness strategies - Contribute to a more connected, less siloed approach across the business - Partnership & Innovation - Build and maintain relationships with key stakeholders within Google GMP - Stay at the forefront of new platform developments, features, and industry changes - Drive adoption of new capabilities (e.g. privacy-first solutions, automation, AI-led features) Requirements: - 8–10+ years experience in digital marketing / ad tech, with strong agency exposure - Deep, hands-on expertise in DV360 and CM360 (priority areas) - Working knowledge of SA360, GA4, and broader GMP ecosystem - Proven experience leading experienced practitioners, not just junior teams - Ability to act as a senior technical authority and escalation point - Strong understanding of commercial models, with experience owning or influencing P&L - Experience supporting sales processes, pitches, or client growth initiatives - Confident communicator, able to translate technical detail into commercial value Nice to Have: - Experience working within a GMP reseller or consultancy environment - Exposure to client-side roles (understanding internal stakeholder challenges) - Knowledge of data platforms and tools (e.g. BigQuery, Looker, GCP) - Experience with Performance Max, value-based bidding, or feed management - Google certifications across DV360, CM360, SA360, GA4 - Experience contributing to or building go-to-market strategies - Familiarity with AI, automation, and emerging ad tech trends Most new hires fall within this range and have the opportunity to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.

Director, GMP / Ad Tech Location: Remote (Canada) Time Zone Preference: Eastern Time Zone About Incubeta: Incubeta is a global marketing partner focused on driving profitable growth by bringing media, creative, data, and technology together into one integrated solution. We partner with CMOs and business leaders who demand clarity, accountability, and meaningful results. We are positioned for momentum in the Americas, believing the future belongs to agencies that can connect performance and brand, strategy and execution, creative and media. Role summary: As a GMP Lead, you will act as the US subject matter expert for Google Marketing Platform, ensuring deep technical expertise, consistent ways of working and strong partnership alignment across our client base. You are responsible for how GMP capabilities are applied across client engagements, ensuring platforms are implemented, optimized and leveraged to support effective marketing outcomes. Working closely with global leadership and support teams, you bring consistency in standards, share best practices and ensure US client needs are reflected in the evolution of our GMP approach and partnerships. You partner with client teams, marketing intelligence and activation specialists to ensure GMP platforms are used effectively within broader marketing strategies, providing technical guidance, troubleshooting and expertise where required. As the central point of expertise, you stay ahead of platform developments, strengthen relationships with Google and other partners, and ensure Incubeta remains at the forefront of GMP capability and delivery. Responsibilities: Technical Leadership & Delivery •Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360 •Provide hands-on support across key client work, troubleshooting platform issues and guiding solutions •Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.) •Lead by example, actively contributing to delivery rather than operating purely at a distance Team Leadership & Capability Building •Lead and develop a team of experienced GMP practitioners •Build a more scalable and resilient capability, reducing reliance on individual specialists •Design and implement structured upskilling initiatives across the GMP stack •Mentor senior team members and support their development in both technical and client-facing areas Commercial & Operational Ownership •Own the P&L for the GMP function, including forecasting, planning, and performance tracking •Identify opportunities to increase platform adoption, usage, and revenue contribution •Drive operational improvements to support scalability, efficiency, and consistency across clients •Contribute to the broader commercial success of the Market Intelligence function Sales & Growth Enablement •Partner closely with sales and growth teams to support new business opportunities •Lead the development of technical proposals and solution design for GMP-related pitches •Help position GMP as a strategic growth driver, not just a delivery function •Support cross-sell and upsell opportunities across existing clients Cross-Functional Collaboration •Work closely with media, strategy, sales, and data science teams to deliver integrated solutions •Ensure GMP capability is aligned with broader marketing intelligence and effectiveness strategies •Contribute to a more connected, less siloed approach across the business Partnership & Innovation •Build and maintain relationships with key stakeholders within Google GMP •Stay at the forefront of new platform developments, features, and industry changes •Drive adoption of new capabilities (e.g. privacy-first solutions, automation, AI-led features) Requirements: Certification and/or Licenses Google Certifications in Campaign Manager 360, Search Ads 360 and Display & Video 360, and Google Analytics, and ideally, one or more Google Cloud Certifications Experience - functional/industry/client/project knowledge •A minimum of 10 years’ experience within the digital agency industry. •Well-versed in performance marketing, yielding results for clients’ investments, i.e. sales/lead conversion and omni-channel acquisition •Experience in working directly with clients & commercial teams •Experience presenting and pitching for business with strong presentation skills •Experience with using data connectors to enable data/signal integration and enrichment that drive marketing efficiency •Very strong knowledge of Pmax, Value Based Bidding, and other Google tools & capabilities •Conversant/knowledgeable of product data feeds, and preferably one or two feed products (eg. Feedonomics) •Illustrate strong relationships with Technology partners; Google, Meta, publishers etc. Demonstrated Competencies •Experience in working directly with clients & commercial teams •Experience presenting and pitching for business with strong presentation skills •Clear understanding of digital commercial models •Experience with data analysis & reporting tools (e.g. Google Analytics; Looker. •Ideally, experience with GCP tools (e.g. BQ, BQML, Vertex AI, etc.) •Familiarity with measurement plans & tracking Most new hires fall within this range and have the opportunity to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.

• Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360 • Provide hands-on support across key client work, troubleshooting platform issues and guiding solutions • Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.) • Lead by example, actively contributing to delivery rather than operating purely at a distance • Lead and develop a team of experienced GMP practitioners • Build a more scalable and resilient capability, reducing reliance on individual specialists • Design and implement structured upskilling initiatives across the GMP stack • Mentor senior team members and support their development in both technical and client-facing areas • Own the P&L for the GMP function, including forecasting, planning, and performance tracking • Identify opportunities to increase platform adoption, usage, and revenue contribution • Drive operational improvements to support scalability, efficiency, and consistency across clients • Contribute to the broader commercial success of the Market Intelligence function • Partner closely with sales and growth teams to support new business opportunities • Lead the development of technical proposals and solution design for GMP-related pitches • Help position GMP as a strategic growth driver, not just a delivery function • Ensure GMP capability is aligned with broader marketing intelligence and effectiveness strategies • Build and maintain relationships with key stakeholders within Google GMP • Stay at the forefront of new platform developments, features, and industry changes

• Unify and lead the client-facing teams and marketing intelligence organization • Personally spearhead strategic C-level client partnerships • Architect the next stage of growth • Ensure excellence in client delivery • Maximize customer lifetime value across the Americas client portfolio • Lead and develop cross-discipline, client-facing talent • Set OKRs and performance standards aligned with business impact • Translate client needs into go-to-market strategies • Represent Incubeta in industry and executive forums