• Identifying and qualifying conversion, upsell, and cross-sell opportunities within the existing free and paying customer base; • Educating customers on additional features, higher plans, or complementary products; • Generating a qualified expansion pipeline and handing off opportunities to Sales or Account Executives; • Supporting lifecycle and expansion campaigns with targeted outreach and follow-up; • Partnering with Growth and Lifecycle Marketing on campaigns, messaging, and customer journeys; • Maintaining accurate CRM data, documenting conversations, outcomes, and customer feedback; • Testing and optimising outreach sequences, messaging, and engagement strategies. • Proactively reaching out to customers showing churn risk, low engagement, or product friction; • Re-engaging inactive or at-risk accounts through email, calls, and LinkedIn. • Understanding customer needs and positioning the right plan, features, or products to retain them; • Collecting and sharing churn insights and objections with Customer Success, Product, and Growth teams. • Using CRM and product usage signals to prioritise accounts and actions; • Tracking outreach performance, retention impact, and expansion pipeline contribution; • Continuously improving processes based on data and feedback.

• Proactively identify and generate new business opportunities across infrastructure, construction, and energy projects • Track major project pipelines and identify early-stage opportunities for engagement • Identify key decision-makers and companies awarded primary contracts and initiate outreach strategies • Build and manage a consistent pipeline of qualified leads and sales opportunities • Support and coordinate the preparation of quotes, proposals, and pricing submissions • Drive outbound prospecting efforts through research, email outreach, and strategic engagement • Maintain accurate tracking of leads, opportunities, and sales activities • Provide actionable market insights to support sales strategy and positioning • Collaborate with internal teams to align on priority opportunities and conversion strategies • Support marketing efforts (e.g. LinkedIn updates) to strengthen brand presence and credibility

• Execute outbound sales strategies to identify and qualify new business opportunities within the German market. • Manage client accounts with a focus on delivering high-quality service and maintaining long-term relationships. • Balance sales outreach with client management, ensuring equal proficiency in both areas. • Utilize Salesloft and Salesforce to manage pipelines, document interactions, and optimize the sales process. • Collaborate with the wider team to meet departmental KPIs and drive revenue growth. • Multitask across various projects while maintaining a high standard of delivery and organization.

• Conduct high-volume outbound prospecting activities through cold calls, cold emails, LinkedIn outreach, and other lead generation channels. • Identify and engage potential prospects across target accounts and industries. • Generate qualified meetings and sales opportunities for the Business Development and Sales teams. • Qualify leads based on business needs, decision-making structure, budget, and potential fit. • Move qualified prospects effectively through the early stages of the sales lifecycle. • Maintain accurate CRM records, activity tracking, pipeline updates, and reporting discipline. • Collaborate closely with Business Development and Sales leadership to align outreach strategies and target accounts. • Utilize modern prospecting and outreach tools to maximize engagement and pipeline generation efficiency.