Company Description Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,500 customers to provide better digital experiences to more than 25+ million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide. Job Description As part of this work-study program, you will be part of the International Field Marketing team made up of 8 members. You will work closely with the local team based in Paris. You will have the opportunity to contribute to operational marketing projects across two areas: supporting the Southern Europe region (managed from Paris and covering France, Spain, Italy, Switzerland, and Luxembourg), as well as supporting EMEA-wide initiatives through projects impacting the broader European region. This work-study position will expose you to multiple markets and a wide variety of projects: digital campaigns, virtual and physical events, email campaigns, webinars, creation of internal communication assets... In short, a highly diverse and hands-on learning experience! Main Responsibilities - Marketing plan execution: support the Marketing Manager in rolling out planned marketing campaigns - Event support (virtual & physical): assist in event preparation and related communication materials, coordinate internal teams, liaise with external vendors, and ensure smooth execution on the day of the event - Digital activities follow-up: prioritization based on deadlines, validation of assets, and collaboration with various internal teams - Support for global campaigns: follow the localization process, help select relevant assets, coordinate with global teams, and help deploy the campaign - Performance analysis: reporting and creation of presentation materials - Support for transversal EMEA projects: collaborate with stakeholders, develop necessary assets, and communicate outcomes Qualifications You are a Master's student in Marketing, Business, or Management looking for a two-year work-study program (one year possible), starting September 2026. Preferred schedule: 3 weeks in the company / 1 week at school. Enthusiastic, proactive, and detail-oriented, you communicate effectively in both French and English, spoken and written. You pay close attention to the small details that make a difference. Logical, curious, and a fast learner, you enjoy working with people from different cultures and know how to adapt your communication style. Ideally, you also speak Spanish or Italian. Nice-to-Haves - Strong command of PowerPoint and Excel - First experience in B2B operational marketing - Experience with a project management tool and/or a CRM (e.g., Salesforce) - Fluency in Spanish and/or Italian in addition to French and English - Interest in IT and basic understanding of the industry - You managed to write a compelling, non-traditional cover letter that brings real value to your application Additional Information We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers' IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace. With over 1200 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees 'Nexthinkers' and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Associate Managing Consultant, Advisors & Consulting Services, Marketing ADVISORS & CONSULTING SERVICES Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey. ROLES AND RESPONSIBILITIES Client Impact • Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact • Take charge of client projects, collaborating to conceptualize and execute impactful campaigns • Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact • Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives • Ensure operational project execution within agreed milestones and budget • Manage creative development and media planning, meeting high-quality standards aligned with client needs • Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools Team Collaboration & Culture • Collaborate with internal and external marketing partners to support business growth QUALIFICATIONS• Hands-on Experience: extended experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation• Client Management: Proven track record in managing client accounts and leading digital marketing solutions• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects• Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives• Education: Relevant marketing degree or equivalent experience needed• Ability to communicate effectively in English and the local office language (if applicable)• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs OUR PURPOSE We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respect their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Own pipeline generation and acceleration programs aligned to quarterly revenue goals • Plan and execute multi-channel campaigns across paid media, email, webinars, and content syndication • Partner with Sales and RevOps to define ICPs, manage lead stages, and improve MQL-to-SQL conversion • Translate AI and SaaS product value into clear, pipeline-focused messaging • Manage campaign forecasts, pipeline targets, and performance reporting • Continuously optimize programs using funnel data and attribution insights

Role Description The Director, Marketing Analytics owns the end-to-end measurement and insights approach for healthcare provider (HCP) marketing and patient marketing from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal. This role will build a measurement framework that ties marketing activity to downstream commercial outcomes, in tight partnership with Sales and Commercial Analytics COE. This role establishes a pragmatic but rigorous approach to attribution, incrementality, segmentation/targeting, and test-and-learn, while ensuring KPI consistency, scalable self-serve reporting, and strong measurement discipline across teams. - Builds and owns a single measurement framework across (HCP) and patient journeys that connects marketing touchpoints to commercial outcomes (e.g., qualified leads, referral/pipeline proxies, orders/starts, renewals). - Standardizes key performance indicator (KPI) definitions and calculation logic with the Center of Excellence and Commercial Analytics leaders, including: - Patient: Cost per lead (CPL), customer acquisition cost (CAC), conversion rates by stage, time-to-convert, cost per start/order proxy, retention/renewal proxies. - HCP: Engagement and activation, program impact, account lift proxies, cost per engaged/activated HCP, funnel velocity to downstream outcomes. - Establishes a weekly operating view and a monthly executive scorecard. - Designs and maintains a transparent, world class attribution approach across channels and activities: - Patient acquisition and nurture (paid search, social, email, web/app engagement, education content) - HCP programs (conferences, speaker programs, education programs, targeted outreach, account-based initiatives) - Drives the roadmap from rules-based attribution to multi-touch approaches to incrementality/causal measurement (holdouts, geo tests, matched markets, phased rollouts where feasible). - Partners with Finance/Marketing leadership to build return on investment (ROI) frameworks that inform budget allocation, channel mix decisions, and marginal ROI discussions. - Develops and improves segmentation/targeting strategies for HCPs and patients. - Creates and operationalizes lead scoring/propensity models and journey triggers (partnering with Commercial Analytics and IT/Data Analytics Teams). - Translates insights into execution via customer relationship management (CRM) systems and marketing automation platforms. - Maps and measures the patient funnel end-to-end; identifies where/why patients stall or drop. - Sizes the biggest conversion and efficiency opportunities and translates into prioritized actions with clear owners and expected impact. - Owns measurement readiness: campaign taxonomy, tagging standards (UTMs), event definitions, instrumentation strategy, and data quality monitoring. - Partners with IT/Data/COE to build scalable assets: marketing data mart, identity resolution approach (privacy-safe), standardized dashboards and self-serve reporting. - Ensures analytics practices align with regulated environment expectations (consent, privacy-safe measurement, MLR realities). - Delivers executive-ready insights: what happened, why, what to do next, expected impact, and how we’ll measure it. - Facilitates a monthly Growth/Performance review with Marketing + Sales Analytics + COE to drive decisions (budget shifts, program optimization, funnel fixes). Qualifications - Strong understanding of go-to-market (GTM) processes and commercial systems (e.g., Salesforce/CRM, BI tools, modern data stacks). - Ability to simplify data complexity, drive alignment and convert insights into action. - Experience integrating third-party datasets and solving identity resolution/master data challenges preferred. - Familiarity with forecasting, experimentation/causal inference, and marketing measurement approaches preferred. - Skilled at effectively communicating department or area issues and results within and across functional areas and conducting presentations of technical information concerning specific projects or timelines. - Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals. - Proven experience building performance measurement systems across multiple channels and journeys (HCP and patient marketing). - Strong command of funnel analytics, KPI design, and attribution/ROI approaches; comfort with imperfect data and ambiguity. - Business intelligence experience using systems such as Tableau, Power BI or Looker required; Experience with Python or R strongly preferred. - Demonstrated ability to influence senior stakeholders across Marketing, Sales/Commercial, Finance and Strategy with clear recommendations. - Incrementality testing / causal inference experience (matched markets, holdouts, quasi-experiments). - Experience with Marketing Mix Methodologies and other budget optimization approaches. - Excellent analytical skills and deep familiarity with CRM and marketing automation ecosystems (e.g., Salesforce + Eloqua, Marketo, and Marketing Cloud) as well as common media platforms such as Google, Bing, Meta, Youtube, and TikTok. - Experience partnering with Strategy and Finance on Annual Operating Plan and Strategic Planning. - Strategic thinking, analytical rigor, business judgment, structured problem solving, stakeholder leadership, executive storytelling, measurement discipline, and a “build the system” data-product mindset. Requirements - Bachelor’s degree (B.A/B.S.) in related field or combination of equivalent education and applicable work experience. - 10 years in marketing and digital analytics. - 5 years prior experience leading/supervising a marketing or analytics department and associated staff strongly preferred. - Experience working in Medical Technology, Pharmaceuticals or Healthcare strongly preferred. Benefits - The starting base pay range for this position is $174,100 - $221,900 annually. - Base pay will vary based on job-related knowledge, skills, experience and may also fluctuate depending on candidate’s location and the overall job market. - Tandem offers a competitive compensation package that includes bonus and a robust benefits package. - Health care benefits such as medical, dental, vision available your first day, as well as health savings accounts and flexible saving accounts. - 11 paid holidays per year. - Unlimited PTO. - Access to a 401k plan with company match. - Employee Stock Purchase plan.