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Powering accessible, specialized care for 100,000+ patients across the U.S.
Senior Marketing Manager
Location
United States
Posted
17 days ago
Salary
$110K - $135K / year
Seniority
Senior
Job Description
Senior Marketing Manager
Receptive Inc.
• own lifecycle: email and SMS flows, subscriber engagement, renewal sequences, nurture and win-back campaigns • lead a revamp of current lifecycle flows • own organic content roadmap • manage freelance writers and contractors for production • own partnership execution: co-marketing campaigns, launch plans • run early experiments with influencer and creator partnerships • complete handoff from Receptive's lifecycle and organic teams • deliver lifecycle audit with clear recommendations • have a content and SEO roadmap for the next quarter • point to early performance improvements in lifecycle flows • manage co-marketing execution smoothly
Job Requirements
- 5+ years of marketing experience, with deep expertise in lifecycle and retention marketing
- meaningful exposure to content, SEO, partnerships, and organic growth channels
- strong marketing generalist who enjoys balancing strategy and execution
- data-informed and highly analytical
- proven track record driving email and retention performance, ideally within Klaviyo
- experience owning SEO, content, and partnership initiatives
- comfortable managing freelancers, agencies, creators, and contractors
- thrive in fast-paced, ambiguous environments
Benefits
- medical, dental, and vision coverage with generous employer contributions
- Receptive covers 100% of the premium for an employee’s coverage
- a 401k with 4% employer match
- monthly wellness stipend
- annual L&D budget
- flexible time off
- company holidays
- paid parental leave
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Sr. Director - Marketing Analytics
H&R BlockSince 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey.
Role Description The Senior Director of Marketing Analytics will build and lead a centralized analytics organization responsible for measuring the effectiveness and efficiency of all marketing activity across paid, earned, and owned channels. This role will partner closely with Marketing, Finance, Data, Product, Media, and Executive Leadership to provide actionable insights, predictive modeling, and strategic recommendations that drive business outcomes. This leader brings deep expertise in marketing measurement, predictive analytics, and executive storytelling, with the ability to translate complex data into strategic decisions in a multi-business-unit environment. Day to day, you'll... - Enterprise Marketing Measurement & Analytics - Own the end-to-end marketing measurement strategy across all business units and channels. - Establish standardized KPI frameworks, methodologies, and reporting governance across the organization. - Develop enterprise dashboards and executive reporting that provide clear visibility into marketing performance, efficiency, and business impact. - Ensure consistent definitions, methodologies, and data integrity across all reporting and analytics outputs. - Serve as the independent authority on marketing performance and measurement credibility. - Channel Performance & Optimization - Lead measurement and optimization across paid, owned, earned, brand, and cross-channel marketing to evaluate effectiveness, incrementality, customer journey performance, and budget efficiency. - Attribution, MMM & Forecasting - Lead enterprise attribution, media measurement, media mix modeling, and forecasting capabilities to improve marketing investment decisions and business planning. - Establish practical, statistically sound approaches for incrementality testing, scenario planning, and hypothesis validation. - Partner with Finance and Marketing leadership to quantify channel contribution, optimize spend, and translate model outputs into actionable budget guidance. - Continuously improve methodologies as privacy regulations, platforms, and business needs evolve, with clear visibility into forecast accuracy and confidence. - Predictive Analytics, Customer Insights & Financial Performance - Lead predictive analytics and modeling that inform acquisition, retention, profitability, and customer value decisions across the enterprise. - Develop scalable models for propensity, churn, lifetime value, demand, and retention, and monitor performance over time. - Translate model outputs into operational decisions and partner with business teams to activate insights and quantify impact. - Partner with Finance to standardize Lifetime Value vs Cost of Acquisition, payback, and customer profitability frameworks that support growth investment decisions. - Brand, Reputation & Emerging Capabilities - Lead brand tracking and reputation measurement programs that provide insight into awareness, consideration, sentiment, share of voice, and competitive positioning. - Synthesize consumer and market intelligence into strategic recommendations for Marketing and Executive Leadership. - Establish measurement approaches for emerging capabilities, including AI-enabled marketing initiatives, generated content, and customer experiences. - Organizational Leadership - Build and lead a high-performing marketing analytics organization with a clear vision, scalable operating model, and near-term business impact. - Establish scalable operating models, prioritization frameworks, and cross-functional processes. - Drive a culture of analytical rigor, objectivity, and business partnership. - Serve as a strategic advisor to executive leadership on marketing performance and investment decisions. - Influence senior stakeholders through clear storytelling, strong visualization, and ROI-focused recommendations. 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